Team & Mission
We’re looking for a highly motivated and tech-savvy Audience & Analytics Expert to join our fast-growing Media Performance team, part of Orange Belgium’s digital department. The team is responsible for running best-in-class digital media and data operations to drive revenue growth across our brands Orange, VOO and Hey. You will work closely with the Media Performance Experts, as well as with other local teams (Data, Comm/Brand), Orange Group and external partners.
This position is all about audience management, advanced analytics and advertising technologies. You will work hand in hand with the team lead to roll out our ambitious roadmap (lots of exciting projects ahead!) and support the Media Performance Experts in their day-to-day operations. You will play a pivotal role in the team and contribute to achieve excellence in our digital media and data operations.
Key Responsibilities
- You assist the Media Performance team lead in rolling out a project roadmap aimed to take our digital media and data operations to the next level.
- You design, implement and fine-tune the digital audience framework across our brands. This includes reshaping our segmentation, enhancing our audience collection strategies and managing segment creation for further activation in our media buying platforms. You perform on-demand analyses and share audience insights with the Media Performance Experts.
- You carry out ongoing analyses, providing actionable insights that inform the Media Performance Experts in fine-tuning our media strategy. You crunch large sets of transactional, traffic, advertising and audience data from multiple sources to uncover trends and guide our optimization efforts.
- You establish a learning agenda and oversee ad hoc analyses to assess the effectiveness of our media strategy (incrementality testing, marketing mix modelling) and tackle specific challenges (eg. customer lifetime value, churn prevention, ...).
- You build strong relationships with key stakeholders from multiple teams based in Belgium and abroad (Orange Group, local subsidiaries), but also with our external partners, media agencies and technology vendors. As part of Orange’s digital media community, you participate in internal seminars and share best practices with your counterparts from other countries.
Profile
Specific Expertise
We do not expect you to tick all the boxes or have in-depth knowledge of all platforms, but here are some of the skills you should have to thrive in this position:
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ORANGE BELGIUM HEADQUARTER, Belgium
Hybrid