AVP, Analytics – B2B Commercialization (L11)

Job Description:

Role Title: AVP, Analytics – B2B Commercialization (L11)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities for all to take up leadership roles.

Organizational Overview:

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose:

AVP, Analytics – B2B Commercialization (individual contributor) role is a part of India Analytics Hub (IAH) and reports to B2B & Sales Governance Leader in IAH, closely partnering with B2B Analytics Leader in US. The desired employee is expected to support H&W (Health & Wellness) Marketing and Sales organization and provide insights to drive program engagements and conversions. This role will be instrumental in developing impactful analytics and decision support tools to drive Salesforce optimization across Platforms, leveraging Salesforce platforms and broader B2B ecosystem.

Key Responsibilities:

• Develop analytics frameworks, tools & insights, in partnership with Marketing, GTM, Sales & Platform Analytics team, to support & measure impact of H&W Sales & Marketing Journeys

  • Proactively identify & perform ad-hoc deep-dive analyses to improve Sales & Marketing program performance

• Utilize Salesforce and Tableau Suite Analytics capabilities to help drive insights and business actions around key salesforce effectiveness issues

  • Analyze, develop, and share best practices across other B2B platforms to optimize sales prioritization, coverage, and effectiveness

  • Determine what factor combinations of client interactions, engagements, and sales performance drive the most successful outcome

  • Analyze and develop ways to operationalize the measurement of engagement impact

• Be fully hands-on and be able to roll-up sleeves to lead projects, perform data analysis

• Deliver projects, adhering to expected timelines, accuracy & compliance with meticulous project management and mentor team members on analytical, technical and functional subject matters

• Support other B2B data infrastructure and reporting projects, as applicable

Required Skills & Knowledge:

• 6+ analytics experience with a focus of sales and/or marketing  functional support

• 5+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data

• 3+ years of hands-on experience with data visualization tools esp. Tableau

• 3+ years of project management experience with a proven ability to define and continuously refine best-in-class delivery approaches for teams, and to devise alternative solutions quickly as needs evolve.

• Experience managing stakeholders requests supporting business needs / analytics

• Strong written/oral communication & stakeholder management skills

Desired Skills & Knowledge:

• Strong experience and working knowledge of Salesforce.com and Einstein/CRM-A, or similar Customer Relationship Management software (CRM)

• Experience in Salesforce Marketing Cloud and Marketing Cloud Personalization

• Superior thought leadership and framework based solutioning abilities

• Experience in storytelling, presenting to senior leaders with strong communication skills

• Innovative mindset that looks to improve current capabilities and discover new ones

• Experience working with Python and R, preferably in a Linux-based cloud environment such as AWS.

Eligibility Criteria:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.

Work Timings:  2:00 PM to 11:00 PM IST

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details. 

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager or HRM before applying for the role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L09+ Employees can apply.

Grade/Level: 11

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