AVP Head of Partner and Direct Sales Channel

This is an opportunity to shape the next phase of profitable growth for Manulife Affinity, deepen relationships with major North American brands, and build a high-performing partner distribution organization. Reporting to the Head of Commercialization & Emerging Business, the AVP, Head of Partner Growth will set and execute the strategy across Affinity ’s sponsor and partner channels, expand strategic partnerships, strengthen sales performance, and build a scalable distribution engine that advances the business’s growth ambitions.

You will lead the segment leaders who own relationships with major partners across Financial Institutions, Retail, Alumni, Professional, and Special Interest segments. With accountability for profitable growth across this diverse portfolio, you will influence enterprise priorities and work closely with the Affinity Leadership Team, senior leaders across the Canada Segment, and partners in Product, Marketing, Digital, Operations, Finance, and other functions to turn strategy into results.

Position Responsibilities:

Own the Growth Strategy

• • Set and execute the strategy for the Financial Institutions, Retail, Alumni, Professional, and Special Interest segments, grounded in a clear P&L view of each partnership.
  • Deliver revenue, profitability, retention, and growth targets through disciplined forecasting, business planning, and performance management.
  • Identify and pursue new markets, partnerships, and distribution opportunities that expand Affinity’s reach and long-term value.

Expand and Deepen Strategic Partnerships

• • Grow and strengthen relationships with sponsors, associations, and Affinity partners, serving as executive sponsor for the most strategic relationships.
  • Lead partner acquisition, complex negotiations, and strategic business development to increase penetration, activation, retention, and lifetime value.
  • Shape compelling partner propositions by aligning internal stakeholders on pricing, underwriting, product, marketing, and service strategy.

Build a Scalable, Data-Enabled Sales Engine

• • Lead the performance of sponsor and partner sales channels, improving conversion, productivity, retention, and customer outcomes.
  • Partner with Marketing and other functions to identify and execute high-impact go-to-market opportunities.
  • Use data, analytics, CRM, and AI-enabled capabilities to strengthen decision-making, sales effectiveness, and continuous improvement.

Build and Inspire a High-Performing Team

• • Build, coach, and lead a high-performing commercial team with clear priorities, strong accountability, and a shared commitment to profitable growth.
  • Develop sales leadership capability and embed disciplined approaches, including the Challenger Sales framework, to elevate partner conversations and results.

Required Qualifications:

• Senior-level national sales leadership experience, with accountability for driving profitable growth across multiple markets, channels, or partner segments.
• Significant progressive leadership experience spanning multiple customer, partner, or distribution segments within insurance, financial services, partnerships, or distribution, with a sustained track record of delivering profitable growth at scale.
• Proven ability to set enterprise-level commercial strategy, lead complex sales organizations, and translate ambitious growth objectives into sustained business results.
• Demonstrated success shaping strategic partnerships, leading a diverse portfolio of partners with varied business models and growth priorities, managing executive relationships, and navigating complex commercial negotiations.
• Strong commercial and financial acumen, including business planning, forecasting, performance management, and change leadership.
• Exceptional communication, influencing, and stakeholder management skills, with the ability to align teams and leaders around a shared agenda.
• Deep understanding of the Canadian insurance and financial services landscape, including evolving distribution models, regulatory dynamics, and market opportunities.

Preferred Qualifications:

• Post-secondary education or equivalent experience; a degree in business or commerce, or an MBA, is an asset.
• Leadership-level experience in P&C insurance, with a strong understanding of its distribution models, partner economics, and regulatory environment, is preferred.
• Experience using data, CRM, digital tools, and AI-enabled capabilities to improve sales performance and partner value.
• Bilingualism (English and French) is a strong asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

Success Measures

• Sustainable revenue and profitability growth across the partner portfolio.
• New partner acquisition, deeper portfolio penetration, and stronger partner retention.
• Improved sales conversion, productivity, customer experience, and adoption of digital and data-enabled capabilities.
• A highly engaged team with strong leadership depth, capability, and succession.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Salary & Benefits

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact hr@manulife.com for more information about U.S.-specific paid time off provisions.

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