AVP, Product Manager - Deposit Solutions

Accountabilities:

The AVP, Product Manager - Deposit Solutions will own the full deposit product lifecycle and be accountable for translating strategic priorities into initiatives that deliver measurable growth and profitability.

• Translate executive deposit strategy into detailed operational plans, roadmaps, and measurable initiatives.
• Provide frontline insights that ensure product strategies are practical, customer-focused, and aligned with operational realities.
• Partner with Finance and ALCO on deposit pricing strategy and connect pricing direction with effective product execution.
• Serve as the subject matter expert for deposit products, including workflows, systems, regulatory requirements, pricing, and market dynamics.
• Lead new deposit product development and product refresh initiatives from concept through launch and post-launch optimization.
• Define product requirements, conduct market research, coordinate cross-functional delivery, develop go-to-market strategies, and support enablement.
• Develop initiatives that increase checking account penetration, primary account adoption, average balances, and member engagement.
• Drive debit card product enhancements, adoption, and utilization.
• Partner across the organization to strengthen engagement with related products and services, including direct deposit, digital banking, payments, and digital wallets.
• Monitor deposit portfolio health, campaign performance, member behavior, attrition, and pricing effectiveness using analytics and experimentation.
• Work with analytics teams to develop dashboards, conduct A/B testing, and turn data-driven insights into action.
• Develop and execute targeted retention, win-back, balance optimization, and member lifecycle programs.
• Lead the Deposit Steering Committee by setting agendas, facilitating decisions, tracking actions, resolving blockers, and maintaining cross-functional alignment.
• Identify compliant, member-friendly opportunities to generate non-interest income through fees, interchange, and digital payment adoption.
• Lead promotional, seasonal, onboarding, funding, engagement, renewal, and win-back initiatives in partnership with Marketing.
• Communicate product strategy, performance, risks, and opportunities clearly to executive stakeholders and cross-functional teams.
• Provide coaching, feedback, and development support to direct reports or project team members as applicable.
• Maintain ownership of outcomes while proactively addressing risks, issues, and dependencies.

Requirements:

The ideal candidate brings extensive financial services product experience, strong knowledge of deposit solutions, and the ability to combine strategic thinking with hands-on execution and data-driven decision-making.

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 8+ years of experience in product management or product marketing within financial services, preferably focused on deposit products.
• Proven track record of generating measurable growth through product innovation and marketing initiatives.
• Deep knowledge of deposit products, pricing strategies, regulatory requirements such as Reg E and Reg DD, fee disclosures, and competitive dynamics.
• Credit union or community banking experience strongly preferred.
• Strong analytical skills with the ability to independently investigate data and translate insights into actionable strategies.
• Experience with customer journey orchestration, research methodologies, experimentation, and test-and-learn frameworks.
• Understanding of digital banking ecosystems, mobile engagement, and digital wallet adoption strategies.
• Demonstrated ability to lead complex cross-functional initiatives and influence stakeholders without direct authority.
• Strong project management skills with the ability to manage multiple initiatives and competing priorities while maintaining accountability for outcomes.
• Excellent executive-level presentation, communication, collaboration, and stakeholder management skills.
• Strong problem-solving and decision-making capabilities, with the ability to structure, prioritize, and resolve complex issues.
• Adaptability, initiative, self-direction, and a growth-oriented mindset.
• Strong technology and data literacy, with proficiency in Windows-based applications including Outlook, Word, and Excel.
• Excellent written and spoken English, with strong attention to accuracy and professionalism.
• Ability to work effectively with stakeholders at all organizational levels and across diverse functions.
• Ability to learn specialized systems and applications quickly and adapt effectively to changing business needs.
• Ability to work extensively with computers and communicate through digital collaboration tools such as Zoom and Teams.

Benefits:

• Remote position available across the United States.
• Salary based on qualifications and geographic location:
  • Zone 1: $120,304–$165,418 per year.
  • Zone 2: $109,476.64–$150,530.38 per year.
  • Zone 3: $101,055.36–$138,951.12 per year.
  • Zone 4: $96,243.20–$132,334.40 per year.
  • Eligibility for a Corporate Incentive Plan with an annual incentive opportunity of 0–8% of incentive-eligible earnings, based on institutional and individual performance.
  • 401(k) with an 8% company contribution.
  • Medical, dental, and vision insurance for employees and dependents, with 80% of premiums paid.
  • Paid time off and paid sabbatical opportunities.
  • Tuition reimbursement.
  • Opportunities to work on high-impact deposit, payments, and digital banking initiatives.
  • Strong cross-functional exposure and direct interaction with senior stakeholders.
  • A collaborative environment emphasizing work-life balance, mutual respect, diversity, inclusion, and employee voice.