Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most trusted companies and one of the country’s most recognized retail brands. Across Canadian Tire Retail, Mark’s, SportChek, Triangle Rewards and Canadian Tire Bank, we are investing in technology, data and talent to create better experiences for Canadians. This is an exciting time to join CTC and help shape how data and AI drive our next chapter of growth.
Reporting to the Vice-President, Pricing & Promotions, the AVP, Promo Operations & Integration leads enterprise strategy and operations for print production, distribution and gift-card programmes across Canadian Tire Corporation’s retail banners.
The AVP aligns print investment, production and coverage with flyer strategy, promotional calendars and banner priorities to deliver reliable, cost-effective programmes with measurable customer and commercial value. This AVP role also leads cross-functional planning and integration of strategic and operational programs, including True North program management support, enterprise promotional calendar management and project support for emerging initiatives. Working closely with Pricing & Promotion, Marketing, Merchandising, Supply Chain, Store Operations and other cross-functional partners, the AVP will help connect promotional planning with effective customer-facing execution.
What you will do
Enterprise print and distribution strategy
- Develop a multi-year print and distribution strategy aligned with customer needs, promotional priorities and the price-value agenda.
- Lead the effective planning and delivery of flyer and print requirements, balancing customer impact, operational effectiveness, cost and business priorities.
- Translate banner priorities into production and distribution plans that balance reach, commercial impact, cost and feasibility.
- Advise senior leaders on print’s role alongside digital and personalized communications.
- Simplify programmes and modernise capabilities, processes, tools and vendor partnerships to improve enterprise leverage.
Flyer and promotional integration
- Align print and distribution plans with flyer strategy, promotional calendars, major retail events and banner priorities.
- Partner across functions as promotional guardrails, resource allocation and annual promotional plans are developed.
- Define accountabilities and handoffs across promotional strategy, flyer development, creative, production and distribution.
- Partner with Digital, Loyalty and Analytics to coordinate print, digital and targeted communications around a consistent customer value proposition.
- Partner with Pricing & Promotion and Flyer & Customer Engagement on annual promotional plans, guardrails and resource allocation, ensuring communication requirements are operationally achievable.
- Establish cross-functional governance and operating rhythms with Marketing, Merchandising, Customer Strategy, Supply Chain, Store Operations and Finance to align priorities, timelines and accountabilities and resolve competing demands.
Production and operational excellence
- Lead print and distribution operations from demand planning and programme set-up through quality assurance and delivery.
- Set service standards, controls, escalation processes and measures to ensure accurate, timely delivery within quality and cost requirements.
- Lead contingency planning and resolve supply, capacity, production and distribution risks to critical promotional events.
- Strengthen planning, production visibility and partner coordination; drive process improvement, automation and innovation.
- Supports the digital evolution of print programs based on customer insights and analytics.
- Use financial insights and operational results to track performance, prioritize improvements and adapt execution plans as promotional priorities and business requirements change.
Strategic sourcing and partner management
- Set the sourcing and partner strategy for print, distribution and related services with Procurement.
- Govern strategic suppliers through service-level agreements, capacity planning, risk management and continuous improvement.
- Support major negotiations to secure value, flexibility, quality and service.
- Build transparent relationships with printers, distributors, logistics partners and specialist providers.
- Monitor emerging print, distribution, sustainability and measurement capabilities.
- Maintain supplier contingency and business-continuity plans.
Gift-card programme leadership
- Lead enterprise gift-card programme priorities and operational performance, aligning banner, partner and operational needs.
- Partner with Digital, Technology, Finance, Legal and other stakeholders on programme changes and capabilities.
- Strengthen gift-card operational controls, processes and execution, partnering across banners and functions to improve the customer experience and programme effectiveness.
Team leadership and capability development
- Lead, coach and develop a high-performing team with clear objectives, accountability and development plans.
- Foster an inclusive, collaborative environment that connects team priorities to enterprise and customer outcomes.
- Build succession depth and cross-functional capability, leading teams through change and the adoption of new processes, technology and ways of working.
- Lead cross-functional planning and integration of strategic and operational programs, including True North program management support, enterprise promotional calendar management and project support for pricing & promotions initiatives.
What you bring
- At least 8-10 years of progressive leadership experience in print production, retail marketing, promotional or commercial operations, distribution, procurement, gift cards or a related field.
- Demonstrated experience leading complex, enterprise-scale operational programs with multiple stakeholders and dependencies.
- Proven ability translating commercial strategy into operational execution.
- Strong experience leading teams and developing leaders in a complex, matrixed organization.
- Strong commercial and financial acumen, including substantial budgets, investment trade-offs and cost improvement.
- Experience managing strategic suppliers and supporting complex sourcing and negotiations.
- Ability to use customer, performance, coverage and financial data to guide decisions.
- Experience in a multi-banner, multi-brand, franchise, dealer or similarly complex retail environment is an asset.
- Understanding of omnichannel marketing across print, digital, loyalty and personalised communications.
- Ability to influence senior leaders and align partners in a matrixed organisation, with executive-level communication, judgement and problem-solving skills.
- Strong people leadership, including developing leaders, building capability and fostering accountability.
- An enterprise mindset and demonstrated change leadership, with the ability to simplify complex environments, standardise practices across banners and guide teams through transformation.
- A degree in business, marketing, operations, supply chain, finance or a related discipline, or equivalent professional experience.
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This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
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