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Paris, Île-de-France, France
Hybrid
📄 JOB DESCRIPTION
Offer mix topics & Daily attractivity topics :
Ensure we have the right offer mix on our homepages (pre-openings, 7pm vs 7AM openings, Brandsplace/The Place mgmt, Clearance mgmt, how to highlight new brands on Veepee)
Ensure visitors see & find most relevant banners for them (personalization, HP merchandising strategy, tab merchandising strategy)
Ensure visibility & traffic allocation of Veepee products
Ensure creative and performing marketing support
B2C Activation & Animation Plan
Define and implement a B2C project activation plan to meet group marketing objectives, enhance Veepee’s brand positioning, and engage the member base
Collaborate with the team to deploy member engagement initiatives via internal and external communication tools, while analyzing and leveraging past performance
Conduct competitive market watch and benchmarking
Work closely with the agency on copywriting for email campaigns and configure activations using internal and external communication tools
Have both a Group and local mindset in order to propose a consistent experience on all platforms whilst also taking into account local specificities or requirements (e.g. could be developing local only campaigns where required)
Analysis and reporting of project's performance to measure their effectiveness
Record budgetary expenses related to events while ensuring their ROI
Analyze the performance of Veepee products/business across European platforms and propose strategic and operational action plans to boost performance and identify growth levers (visibility, communication, etc.)
Launch and support new and existing Veepee businesses and products across our European platforms
Coordinate the preparation and launch of Veepee business events and products using a B2B2C approach, adapting them by platform as needed
Provide operational support for these events and products with a concrete action plan and timeline
Track all relevant KPIs per project to optimize campaign and activity performance
Work closely with the B2C Marketing Analysts to define strategies for Veepee events/products based on performance analysis
You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM, etc) to improve homepage & tab performances and enhance member experience
Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking, new modules)
Work on the member journey : what are objectives & strategies per entry point, how to navigate on veepee, how to improve member experience on Veepee, B2B2C inputs on the Welcome process
Share business objectives and inputs with UX and data teams to improve algorithm personalization and member experience
Data expertise: You use data to develop and improve our B2C strategy
Collaborate with B2C marketing analysts, marketing data & insights, marketing excellence, Data teams to improve relevant marketing reports and dashboards & improve our processes ?
Be data-driven on all our strategies (scoring matrix, ROIst strategy, etc)
Collaboration with other teams: You collaborate and communicate with key stakeholders on your topics across teams & B2C countries
Collaborate closely with the CRM team to align CRM and B2C objectives and execution in the “B2C campaigns”
Collaborate closely with the agency to develop out of the box concept & events
Collaborate with other teams to execute, communicate (internally & externally) and analyze your campaigns & projects (Design, Social Media, PR, Data & Insights, etc.)
Act as a spokesperson for the Marketing Projects scope to internal & external stakeholders
Technical skills
Data-driven & strong analytical skills (perform analysis, deduct insights, develop strategies)
Project management
Commercial mindset & understanding of brand environments
Marketing knowledge (consumer behavior, digital marketing, copyrighting, etc. )
Consumer mindset & understanding of consumer trends
Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
Master in Veepee tools (Boom, Mixpanel, Microstrategy, Neolane, etc.)
Professional fluency in English (spoken & written)
Behavioral skills
Data-driven
Creative and innovative thinking
Business and result oriented with an analytical mindset
Proactivity and agility, ability to find solutions
Attention to detail, organizational and prioritization skills
Strong oral and written communication skills
Strong interpersonal skills
Persuasive abilities and capabilities to unite and motivate
