Who We Are
Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
We’re looking for a Business Development Director to join our Entertainment team. Reporting to the VP of Entertainment, you’ll develop and execute strategies to expand the business footprint of the Authentic Entertainment portfolio and ultimately deliver top-line revenue for the organization. You’ll be responsible for pitching, selling, negotiating, and driving new licenseing, NIL and marketing partnership deals to closure. If you’re a strategic thinker with an entrepreneurial spirit and a drive to win, we’d like to meet you.
What You’ll Be Working On
Regional Commercial Strategy & Revenue Growth
- Define, develop and execute APAC business development priorities across talent, entertainment, sports IP, content and live experiences in partnership with regional and global leadership teams.
- Assess brand and audience relevance, platform and network dynamics, and partner economics to determine commercialization strategies for the Entertainment portfolio and where to focus resources.
- Identify high-potential markets and partners and create commercial opportunities spanning endorsements, licensing, sponsorships, advertising, media rights, content partnerships and events.
- Establish and maintain high-value relationships with brands, agencies, platforms, media partners, hospitality groups, event promoters and other strategic partners.
- Own assigned revenue targets, grow key accounts and develop a balanced pipeline of near-term deals and longer-term opportunities.
Partnership Structuring & Deal Negotiation
- Understand and translate partner objectives into tailored proposals, defining the partnership concept, business plan, rights package, deliverables and financial terms.
- Lead negotiations on commercial terms and revenue models to drive deals to closure, working closely with Legal and Finance to develop appropriate agreements.
- Manage and track sales progress in CRM consistently and accurately.
Global-to-Local Market Strategy & Alignment
- Act as a strategic partner to Global Brand Heads across the Authentic Entertainment portfolio, bringing clear APAC market expertise, perspectives and best practices.
- Translate global brand direction into locally relevant strategies that respond to market needs and opportunities.
- Develop business cases for market-specific opportunities and exceptions, securing appropriate approvals and alignment with Global Brand Heads on priorities and commitments.
Brand & Partnership Management
- Own and manage key partnerships following deal closure, ensuring commercial commitments, rights, deliverables and brand objectives are successfully executed.
- Build strong, long-term relationships with partners and serve as a key point of contact between external partners and Authentic’s regional and global teams.
- Develop and execute market-specific plans to grow the relevance, visibility and commercial performance of assigned Entertainment properties across APAC.
- Monitor partner and portfolio performance, identify gaps and opportunities, and work with partners to develop new initiatives that drive incremental revenue and long-term growth.
- Collaborate with Global Brand Heads and internal Marketing, Legal, Finance and other cross-functional teams to ensure local partnership activities and executions align with global brand strategies and standards.
- Support and coordinate local activations across endorsements, sponsorships, content, media, events and other partnership initiatives, ensuring effective execution and delivery.
- Maintain visibility on key partnership performance, commercial commitments and upcoming opportunities, providing regular updates and recommendations to regional and global leadership.
Must Haves:
- 8+ years of commercial experiences in world-class sports leagues, talents, entertainment or IPs in Greater China and/or across APAC.
- Strong network and established relationships with brands, partners, and licensees.
- Proven expiernce in closing substantial talent, brand, sponsorship or licensing partnerships and nevigating complex deal structres.
- Extensive knowledges and undestandings in the sports marketing, talent and professional sports event world, with basketball and football background is a plus.
- Self-motivated and entrepreneurial driven, with ability to build opportunities from the scratch
- Excellent presentation and communication skills to deliver internal and external messaging and proposals
- Collaborative team player with the ability to work independently and take full ownership of the projects
- Fluent in both English and Chinese
- Has a bachelor’s degree or above
- Must be willing and able to travel occasionally as the role requires
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy
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