Biddable Social Specialist

Job Title: Biddable Social Specialist
Company: WPP Media South Africa
Location: Johannesburg and Cape Town, South Africa
Reports To: Performance Hub Lead

Purpose
The Biddable Social Specialist is responsible for the strategic execution, management, and continuous optimization of performance-driven paid social campaigns across our client portfolio. This role requires hands-on platform expertise across major social networks (Meta, TikTok, LinkedIn, X, Pinterest) to deliver against client objectives and key performance indicators.

Key Responsibilities
Execution & Optimization
•    Build, QA, launch, and optimize end-to-end paid social campaigns across all major platforms (Meta, TikTok, LinkedIn, X, Pinterest) based on client briefs and media plans.
•    Apply platform best practices across bidding strategies, understanding their benefits, trade-offs, and when to use automated options (e.g., Meta Advantage+, TikTok Smart+).
•    Implement creative and audience testing, using campaign performance data to recommend creative iterations and optimizations.
•    Conduct audience research, platform evaluation, and budget planning to help inform client media recommendations.
•    Diligently monitor and pace client budgets to prevent over- or underspend across accounts.
•    Work with internal teams to ensure proper tracking hygiene (pixels, Meta CAPI, TikTok Events API, UTM parameters, and GA4).

Reporting, Insights & Measurement
•    Produce clear, accurate reporting that highlights key trends and actionable recommendations for performance improvements.
•    Review web analytics (GA4) alongside platform reporting to better understand campaign impact and performance.
•    Maintain an understanding of brand safety guidelines, viewability benchmarks, and privacy updates.

Client & Team Collaboration
•    Build positive relationships with clients and internal team members, communicating clearly across email, calls, and meetings.
•    Help translate campaign performance metrics into straightforward, commercial insights for clients and non-technical stakeholders.
•    Leverage platform support and partner relationships (Meta, TikTok, LinkedIn) to resolve technical account issues and test new features.

The Ideal Candidate
•    Experience: 3–5 years of hands-on paid social media buying experience, preferably within an agency environment.
•    Platform Certifications: Valid platform certifications preferred (Meta Certified, TikTok Academy, LinkedIn Marketing Solutions).
•    Bid Strategy Knowledge: Good understanding of best-practice bid strategies and how to select the right approach for different campaign goals.
•    Technical Understanding: Familiarity with campaign tracking setup, pixels, Conversions API (CAPI), and basic GA4 event tracking.
•    Analytical Skills: Strong proficiency in Microsoft Excel (pivot tables, basic formulas) and PowerPoint for client reporting.
•    Communication: Clear written and verbal communication skills with the ability to explain media rationale with confidence.
•    Work Ethic: Strong attention to detail, good time-management skills, and the ability to manage campaign deliverables under pressure.