Brand & Campaigns Senior Manager (Quản lý Cấp cao Bộ phận Quản lý Thương Hiệu)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Brand Strategy & Governance

• Own brand strategy, brand architecture, and long‑term brand roadmap aligned with Group and local business priorities.

• Act as brand guardian, ensuring consistent brand identity, messaging, and tone across all channels and stakeholders.

Integrated Brand Campaigns Leadership

• Lead end‑to‑end development and execution of national brand campaigns, brand refresh programs, and thematic initiatives.

• Translate strategic direction into clear communication frameworks for mass, agency, internal, and partner audiences.

Performance & Budget Management

• Own brand budget planning, tracking, and optimization.

• Define and monitor brand KPIs (awareness, consideration, preference, brand health metrics).

Team Management:

• Lead and supervise the Brand team to ensure quality execution.

• Build and grow the team by identifying strengths and improvement areas, supporting career aspirations.

• Create a trusting and transparent team environment that encourages growth and idea sharing.

Stakeholder Engagement:

• Engage and align with key stakeholders to ensure objectives and deliverables are met.

• Coordinate with media teams for effective social and other media channel strategies.

Market and Customer Insight:

• Understand customer segmentation and develop tailored propositions.

• Research and evaluate new product opportunities and customer needs to create relevant propositions.

• Analyze market trends and adapt strategies accordingly.

Agility and Adaptability:

Maintain an agile mindset, adapting to fast changes and balancing immediate priorities with future implications.

Job Accountability

• Translate business, customer, and market insights into clear brand strategy, propositions, and IMC plans.

• Lead development and end‑to‑end execution of brand campaigns and key initiatives.

• Act as brand guardian, ensuring consistency of brand identity, messaging, and tone.

• Oversee creative, content, and channel execution to ensure quality and effectiveness.

• Align and manage cross‑functional stakeholders to deliver business objectives.

• Leverage customer insights and segmentation to shape relevant brand narratives.

• Monitor performance and optimize campaigns to improve impact and ROI.

• Lead and manage agency partners to ensure strategic and execution excellence.

• Maintain agility in planning, balancing immediate priorities with long‑term brand goals.
• Develop team capability and strengthen brand discipline across the organization.

Job Requirement

·        At least 8 years of experience in similar role in agency or client side is required

·        Hands-on experience with IMC campaigns from concept development to deployment platforms

·        An ability to identify target audience preferences and build content to meet them

·        Excellent multitasking skills, open-minded, self-motivation, be able to work under stress deadlines or multi-projects with same deadline.

·        Business driven mindset

·        Strong written and verbal communication skills

BSs degree in Marketing, Multi-media or relevant filed

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.