Brand Design Lead

Accountabilities:

• Evolve and extend the brand across campaigns, websites, launches, events, social channels, and other customer touchpoints.
• Lead creative concepts and design execution for major campaigns and launches, from initial brief through final delivery.
• Develop scalable brand systems, guidelines, toolkits, and assets that enable teams to produce consistent work independently.
• Establish and maintain a high creative bar across brand initiatives, balancing strategic thinking with exceptional executional craft.
• Identify opportunities to push the brand beyond expected interpretations and create distinctive, memorable experiences.
• Use AI tools and creative processes to increase production scale and efficiency while maintaining quality and strong creative judgment.
• Direct internal and external creative partners, including illustrators, design engineers, and other specialists.
• Collaborate closely with product, marketing, sales, and other teams to ensure brand consistency and creative alignment.
• Mentor designers and contribute to the development of creative talent across the organization.
• Act as an ambassador for strong design craft and help build a culture of thoughtful, ambitious creative work.
• Contribute to immersive web experiences, campaigns, and brand activations that strengthen engagement and conversion.
• Learn from creative experiments and setbacks, using outcomes to continuously improve future work.

Requirements:

• 6+ years of professional experience in brand design, either in-house, at an agency, or a combination of both.
• A strong portfolio demonstrating strategic thinking and high-level execution across web, social, paid media, campaigns, and other brand applications.
• Expert command of typography, color, composition, and core visual design principles.
• Demonstrated experience developing brand systems that scale beyond an individual designer's output.
• Experience leading or directing external creative partners and specialists.
• Strong conceptual thinking and the ability to turn broad creative challenges into compelling visual directions.
• Fluency with AI tools and workflows for creative production, along with strong judgment about when AI should and should not be used.
• Ability to collaborate effectively with cross-functional teams and communicate creative concepts clearly.
• Strong mentoring and creative leadership skills.
• Experience working within a SaaS or technology company, particularly in creative software, is a plus.
• Motion design, front-end development, or illustration skills are a plus.
• Experience creating generative brand tools or systems is a plus.
• Comfort presenting work publicly and appearing on camera is a plus.
• Ability to work independently, challenge assumptions, and bring a distinctive creative perspective to evolving brand challenges.

Benefits:

• $140,000–$185,000 annual base salary.
• Generous healthcare package.
• 401(k) matching program.
• Catered lunches.
• Flexible vacation time.
• Remote work options across the United States.
• Flexible hybrid working arrangements for eligible roles.
• Opportunities for in-person collaboration and team gatherings throughout the year.
• Opportunity to make a measurable impact within a growing technology company.
• Creative ownership across campaigns, web experiences, events, and brand systems.
• Collaboration with multidisciplinary creative, product, marketing, and engineering teams.
• Opportunity to work with AI-powered creative tools and emerging brand workflows.