Brand Manager – eCommerce and Brand Building
Are you passionate about building iconic brands and shaping the future of digital commerce? As a Brand Manager - eCommerce and Brand Building, you will be the driving force behind our growth, seamlessly blending traditional brand management with an “eCommerce-first” mindset.
Reporting to the Portfolio Marketing VP, we are hiring a Brand Manager - eCommerce and Brand Building, who is responsible for leading the holistic strategy for a defined pet nutrition portfolio. In this highly visible role, you will act as a strategic growth accelerator, managing the business end-to-end, leading a core brand segment holistically or pioneering white-space expansion through innovative new business development. You will accelerate brand market share and category growth across all channels, with a specialized focus on pure-play and omnichannel retail partners. Join us to connect cross-functional teams, unlock new growth opportunities, and deliver on our most ambitious brand and eCommerce goals!
What are we looking for?
- Bachelor’s degree required; business, marketing, analytics, economics, or a related field is preferred.
- 5–10 years of experience spanning Brand Management, eCommerce, Sales, and Digital Marketing, with a proven track record of driving brand equity and growing digital market share.
- Strong understanding of consumer-packaged goods (CPG) industry dynamics, holistic brand building, and retail execution across both pure-play and omnichannel environments.
- Strong financial acumen, negotiation skills, and strategic planning capabilities.
- Advanced analytical and problem-solving skills, with the ability to translate consumer and shopper data into actionable insights.
- Proven ability to manage multiple priorities and influence cross-functional stakeholders within a matrixed organization.
- Excellent communication, executive presentation, and relationship management skills.
What will be your key responsibilities?
- Own and grow a designated portfolio, delivering on share, revenue, and profit objectives by managing the business end-to-end across the full marketing mix (Product, Price, Place, and Promotion).
- Partner closely with Brand Directors and the Connected Commerce VP to develop and execute a cohesive growth strategy that builds brand equity while accelerating eCommerce performance.
- Lead comprehensive, digital-first demand generation strategies that drive brand awareness, traffic, conversion, recruitment, and household penetration.
- Lead cross-functional teams to identify and pioneer white-space innovation opportunities, including new products, platforms, and eCommerce-centric offerings.
- Collaborate with Sales Omni Activation Managers, Shopper Activation Managers, and the Marketing Operations team to build and execute integrated brand campaigns and omnichannel activations.
- Translate holistic consumer insights, eCommerce shopper behavior, and market trends into actionable brand growth strategies.
- Track portfolio performance, optimize marketing investments, and continuously improve both brand positioning and eCommerce execution to maximize overall business results.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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