Brand Manager Rx

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients and the healthcare professionals we serve every day. We aim to empower each employee and to promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create unparalleled, direct impact.

Job Description

Job Requirement:

• Education: Bachelor’s in business management & MBA in Marketing
• Work Experience: Minimum 3-6 year’s experience in Pharma Marketing
• Required pre-requisites skills/experience for this position:

- Proficiency with MS Office in an NT/Windows environment.
- Knowledge of sales tools and techniques, creative skills, communication skills, usage of external tools such as IMS.
- Experience in pharmaceutical marketing and sales.

Skills & Attributes Requirement:

• Strategic and innovative thinking: Define and prioritize the insights needed to achieve business and marketing goals. The ability to formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems.
• Conceptualizing: Ability to visualize abstract concepts, see relations between them, and draw constructive conclusions.
• Achievement oriented: Drive and passion to accomplish goals, and always striving to improve processes and be more efficient.
• Teamwork & Collaboration: Collaborate internally to build strong external customer relationships.
• Influencing & execution: Influence digital strategy within the organisation in terms of its impact on structure, culture, and strategic plans. The ability to actively promote ideas and initiatives both internally and externally.

• Monitoring & evaluation: Recognize the need for change and support the implementation of change through positive behavior.
   

Roles & Responsibilities:

• Marketing Plan & Promotions

Scan external and internal environment, draft marketing plan for allocated products. Design and pretest promotional tools of the brand plans with Doctors, Consumers and get the buy in of field force for a comprehensive execution of marketing plan to accelerate demand and sales of allocated products. Roll out market research studies for key projects to identify effective promotional campaigns & get the new brand launch strategy / communication right – to meet the requirements of the target audience, gain strategic insights & communication testing for new launches. Manage the budget for advertising and promotional items.

• Field Support

Provide timely motivational communication to the field staff, gauge market feedback and follow-up on successful implementation of the promotional plans and activities. Analyze sales forecasts and relevant financials and reporting on product sales. Conduct field work to demonstrate the plans and gain primary customer feedbacks. Liaise with Medical & Regulatory; respond to queries of field staff and medical practitioners.
 

• New Product Launch

Analyze market research data, identify gaps in product portfolio, draft, and present proposal for new product launch, execute launch plan to launch new products to increase market share. Coordinate the launch programme to external customers as well as employees. Liaise with MTO, Medical, Regulatory, Finance, and Distribution to emerge with quality products supported with appropriate scientific evidence maintaining Galderma standards.

• Training.

Analyze training needs of the field team, liaise with Medical Team, design, and support training programs to upgrade field skills of the field team in terms of disease and product knowledge and brand strategy.

• Profit Improvement:

Liaise with MTO, Regulatory and Finance to explore opportunities and avenues to improve profit contribution.

• Networking

Establish contact with Regional counterparts of assigned portfolio, exchange marketing information, migrate best practices to improve overall market share (of affiliate).

• External

Liaise and co-ordinate with external agencies, vendors etc. for various promotional campaigns, launch plans and various marketing activities. Monitor market trends, and competitors’ activities.

• Documentation

Contribute to collating, compiling of documents and submit reports and liaise with corporate team to gain, share, and utilize global learnings to affiliate operations.