Brand & PR Specialist

Accountabilities:

Website Development and Management: Define website structure, coordinate content creation, oversee the launch process, and ensure digital content remains accurate, relevant, and aligned with brand positioning.
B2B Social Media Management: Identify and establish relevant communication channels, including LinkedIn, develop content calendars, manage brand profiles, and maintain a consistent brand voice across platforms.
Brand Content and Creative Coordination: Prepare detailed briefs for copywriters and designers, coordinate deliverables, review creative outputs, and ensure the quality, consistency, and timely delivery of written and visual materials.
Sales and Product Enablement: Collaborate with product and sales teams to gather relevant information, understand customer needs and sales challenges, and develop effective promotional materials, including one-pagers, technical white papers, case studies, and game-related documentation.
Industry Directory and Media Relations: Build and maintain a database of industry directories, reviewers, and relevant market platforms. Ensure brand listings are comprehensive, accurate, up to date, and aligned with business objectives.
Industry Events and Exhibition Support: Coordinate brand communication materials for industry exhibitions and events, including social media content, business cards, promotional assets, and supporting documentation for attending colleagues.
Competitive Intelligence: Monitor competitors’ websites, social media channels, promotional activities, industry listings, and event participation. Identify trends, benchmark brand positioning, and share actionable insights with the wider team.
Brand Performance Analytics: Track the effectiveness of marketing and PR initiatives using relevant metrics, including lead generation, brand mentions, audience growth, and influence on the sales cycle. Use findings to recommend which activities to scale, optimize, or discontinue.
Cross-Functional Collaboration: Work closely with internal stakeholders to ensure consistent brand communication, align marketing activities with commercial priorities, and continuously improve the effectiveness of brand initiatives.
Requirements:
Relevant Professional Experience: Proven experience in marketing, brand management, or public relations, preferably within a gaming provider or the iGaming industry.
Industry Network: An established network of contacts across industry directories, review platforms, and relevant market channels.
Website and Digital Channel Expertise: Demonstrated experience launching or significantly relaunching a brand website or social media presence, from preparing briefs and coordinating production to publication.
B2B Social Media Skills: Experience managing B2B social media channels and understanding how to measure brand awareness, audience engagement, and communication effectiveness.
Content Development and Sales Enablement: Ability to transform complex product information and sales insights into clear, engaging, and commercially relevant materials for business audiences.
Competitive Analysis and Experimentation: Experience monitoring competitors, testing communication hypotheses, measuring outcomes, and making informed decisions about optimizing or discontinuing activities.
Project and Stakeholder Management: Strong briefing, coordination, quality control, and deadline management skills, with the ability to work effectively with designers, copywriters, and cross-functional teams.
Analytical Mindset: Ability to interpret performance data, identify trends, evaluate campaign effectiveness, and translate findings into actionable recommendations.
English Proficiency: Upper-intermediate English or higher, with the ability to communicate effectively in an international professional environment.
Adaptability and Initiative: A proactive, organized, and creative approach, with the ability to manage multiple projects, work independently, and adapt to changing priorities.
Travel Availability: Willingness to travel for industry events, exhibitions, and other business-related activities when required.
Nice to have:
Experience introducing a new brand to the market or significantly repositioning an existing brand.
Experience preparing marketing and promotional materials for exhibitions and industry events.
Understanding of B2B sales and negotiation cycles within the iGaming sector.
Benefits:
Fully Remote Work: Work from a location that suits you, with the option to work remotely or from available hubs in Kyiv and Warsaw.
Paid Time Off: 20 working days of paid annual leave, in addition to public holidays and sick leave.
Health Insurance: Medical insurance with leading healthcare providers.
Mental Health Support: Coverage for psychological support through the Pleso platform.
Flexible Lifestyle Benefits: A monthly benefits allowance that can be used for personal interests, hobbies, sports, and other eligible activities.
Learning and Development: An individual learning budget for courses, corporate English lessons, workshops, and access to an online library.
Career Progression: A structured career development framework supported by performance reviews, training, and mentoring programs.
Collaborative Culture: Team-building activities, corporate events, workshops, and opportunities to connect with colleagues beyond day-to-day work.
Innovative Environment: Opportunities to contribute to technology-driven projects, develop new ideas, and work with teams that value continuous improvement.
Autonomy and Flexibility: A proactive, low-bureaucracy working environment that encourages independent decision-making, open communication, and professional growth.
Meaningful Market Contribution: Work with international B2B clients while supporting transparent and responsible business practices.