Brand Reputation Manager

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Type: Full-time (Remote)
Company: HealthTech company developing innovative AI-driven wellness products
Working hours: Must be available at least until 2:00 pm NYC time (Kyiv time 14:00–22:00)

About the client’s company:

Fast-growing HealthTech company creating multiple products at the intersection of wellness and artificial intelligence. Their mission is to make self-optimization and well-being accessible to everyone through cutting-edge technology. Their most recognized product is Ultiself, a mobile habit tracker used by thousands of people worldwide.

This role, however, is for a new wellness-focused product currently in active development. They building a platform that will redefine how users interact with health and self-improvement tools, and we need someone to help us ensure this product maintains an excellent reputation across all public-facing platforms.

About the Role:

We’re looking for a Brand Reputation Manager with strong attention to detail, experience in user feedback management, and a proactive mindset. You will be responsible for monitoring, analyzing, and enhancing the public image of our product on app stores and review platforms. You’ll work closely with support, ASO, and marketing teams to ensure a consistent and positive user experience — both internally and externally.

Responsibilities:

• Track and analyze user feedback across platforms like App Store, Google Play, Trustpilot, and more

• Collaborate with customer support to ensure prompt and effective response to public reviews

• Work with internal teams to identify patterns in feedback and initiate product or communication improvements

• Coordinate external vendors or partners (if needed) to support ongoing reputation efforts

• Monitor reputation metrics and produce regular reports on review trends, sentiment, and potential risks

• Suggest initiatives to organically improve user sentiment and public brand perception

• Ensure compliance with platform policies and community guidelines

Requirements:

• 3+ years of experience in brand reputation, community management, user feedback, or customer success

• Strong analytical skills and ability to interpret sentiment and trends from qualitative data

• Familiarity with online review ecosystems (App Store, Google Play, Trustpilot, etc.)

• Ability to coordinate across multiple teams and work independently

• High level of discretion and professionalism in managing brand image

• English: intermediate or higher

Nice to Have:

• Experience working with wellness or mobile products (especially subscription-based)

• Understanding of ASO or mobile marketing principles

• Established relationships with third-party vendors for reputation management or brand support services

Interview Process:

• Recruitment screening interview (1 hour)

• Interview with Operations Manager (1 hour)

• Final Interview with Operations Manager and Founder (45 mins)

What We Offer:

• Build and own the Reputation Management function: Take the lead in shaping processes, strategies, and best practices, with the freedom to make a real impact from day one.

• Freedom to experiment and innovate: Bring your ideas to life, test new approaches, and see results without unnecessary bureaucracy or lengthy approval processes.

• Real business impact: Work on a fast-growing international B2C product with a large, active user base, where your initiatives directly influence brand reputation and customer experience.

• Clear growth potential: Start as a hands-on expert with the opportunity to build and lead your own Reputation Management team as the function scales.

• Direct collaboration with decision-makers: Work closely with the Operations team and contribute to strategic decisions that shape the future of the product.

• Fully remote & flexible working hours: Work from wherever you’re most productive, with the flexibility to manage your schedule while staying aligned with the team.

• Time to recharge: Enjoy 20 paid vacation days per year (after probation) and 5 paid sick days.

• A product with purpose: Be part of a growing wellness-focused business helping people build better habits, improve their well-being, and achieve personal goals.

Ready to take ownership of brand reputation and build something from the ground up? Join UltiSelf to turn your ideas into measurable impact, shape how thousands of users experience our product, and grow alongside an ambitious international team. Let’s talk!