We are looking for a **Senior Brand Marketing Manager** to lead Clinikally's brand strategy, positioning, integrated marketing campaigns, and consumer engagement initiatives.\
The ideal candidate will have **8–12 years of progressive brand leadership experience, primarily in D2C, beauty, skincare, wellness, or health marketplaces in India**, with a proven track record of building consumer brands, executing impactful campaigns, and driving measurable business growth.\
This role requires a strong combination of strategic thinking, creativity, consumer understanding, and hands-on execution.\
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Key Responsibilities\
Brand Strategy & Positioning
* Develop and execute Clinikally's overall brand strategy, positioning, and communication framework.
* Build a differentiated brand identity across digital and offline consumer touchpoints.
* Drive brand awareness, consumer trust, consideration, and preference.
* Analyse market trends, competitor positioning, and consumer insights to identify growth opportunities.
Integrated Marketing & Campaigns
* Lead end-to-end brand campaigns across digital, social media, influencer marketing, PR, partnerships, and offline channels.
* Conceptualize and execute campaigns for product launches, category expansion, and seasonal initiatives.
* Collaborate with Growth, Category, and Creative teams to align brand initiatives with business objectives.
* Manage creative agencies, production partners, and marketing vendors to ensure high-quality execution.
Consumer Insights & Brand Growth
* Develop a strong understanding of Indian skincare consumers, their preferences, and purchasing behaviour.
* Translate consumer insights into compelling brand narratives and go-to-market strategies.
* Identify opportunities to strengthen Clinikally's presence across D2C, marketplaces, and offline experience centres.
* Build brand partnerships and collaborations that improve reach, credibility, and consumer engagement.
Digital Presence & Community Building
* Oversee brand storytelling and content strategy across social media and digital platforms.
* Drive influencer collaborations, dermatologist-led content, and community engagement initiatives.
* Ensure consistent brand messaging and creative direction across all channels.
* Identify emerging trends and innovative marketing opportunities to strengthen brand relevance.
Performance, Budget & Leadership
* Define and track brand KPIs, including awareness, engagement, brand search, share of voice, and campaign effectiveness.
* Own brand marketing budgets and optimize investments for measurable business impact.
* Lead and mentor internal teams while managing external agencies and partners.
* Work closely with senior leadership to translate business priorities into actionable brand initiatives.
Qualifications & Experience
* **8–12 years of progressive brand marketing experience**, preferably in D2C, beauty, skincare, wellness, or health marketplaces in India.
* Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
* Proven experience building, scaling, or repositioning consumer brands.
* Strong understanding of the Indian D2C ecosystem, consumer behaviour, and omnichannel marketing.
* Demonstrated success in executing integrated marketing campaigns and driving brand growth.
* Experience managing marketing budgets, creative agencies, influencers, and cross-functional teams.
* Strong strategic thinking, storytelling, analytical, and stakeholder management skills.
* Ability to balance long-term brand building with business growth objectives.
* Comfortable working in a fast-paced, high-ownership environment.
Visa sponsorship is not available for this role.
