Business Development Manager

About Craydel

Craydel is Africa’s #1 AI-powered study-abroad platform, helping African students find and access higher education opportunities that fit their academic background, budget, and career goals. Built by Africans, for Africans, Craydel combines AI-powered matching, verified education data, and real counsellor support to simplify the journey from discovery to enrollment.

Today, Craydel connects students with 600+ partner universities across 50 study destinations, helping them search, shortlist, and apply to the right opportunities — all in one place.

Mission Statement

To build strategic university relationships that drive enrollments (Craydel's North Star Metric) and deliver value to Craydel’s learners

What You’ll Do

• Secure value from university partners (e.g., sponsorships for events, volume-based incentives, etc.)

• Deliver value to university partners (e.g., share monthly insights, organize trainings, etc.)

• Drive operational excellence (e.g., escalate challenges from Craydel’s Admissions team, provide regular updates on applicants, etc.)

• Enable Product and Marketing (e.g., document unique university value propositions)

• Expand strategically (e.g., identify and sign universities with current or projected demand)

Qualifications

• You have 2+ years of work experience in a fast-paced, high-pressure work environment such as a start-up

• You have excellent communication skills

• You are great at building relationships and thinking on your feet.

  • You have no problem making small talk with people you’ve never met before and making a great first impression

• You are very organized and thrive on creating and updating trackers

• You are curious and love getting and implementing feedback

• You are a self-starter who can take ownership and deliver results with limited supervision

• You are an entrepreneur at heart and have led your own business or side hustle

• You are passionate about Craydel’s mission and are motivated by helping learners

Note: You do not require any prior experience in the industry

Craydel’s Values

1) We are learner-obsessed

We put learners first in everything we do.

2) We do more with less

We stretch ourselves and our budgets to accomplish more with less.

3) We think in solutions

We know there are many obstacles in building a world-class start-up. That’s why we commit to identifying potential solutions every time we face a challenge.

4) We are performance-driven

We hold ourselves accountable to achieve our KPIs.

5) We are stronger together

We know that while each activity has an owner, we all depend on each other to achieve our key results.

Craydel’s Anti-Values (Who We Are Not)

1. We are not a 9-to-5 organization. We have to do whatever it takes to get the job done. Putting learners first often means meeting them on evenings and weekends.

2. We are not a remote culture. All departments must work closely together to achieve our goals, so we value in-person collaboration.

3. We do not make excuses. If something isn’t getting done, we do it ourselves.