what is CRED?
CRED is an exclusive community for india’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior.
CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.
here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.
You’ll play a pivotal role in leading CRED's partner ecosystem across products, becoming the face of CRED to some of India’s top consumer brands. You will lead high-stakes partnerships, drive product adoption, and enable new growth through strategic merchant alliances. As a core part of the merchant-led growth (mlg) strategy, you’ll shape how millions engage with CRED.
what you’ll own
- driving acceptance of CRED payment instruments (upi, credit/affordability) with a sole focus of offering convenience for CRED members
- hunt, build and manage high-impact brand partnerships across categories relevant to CRED members
- drive meaningful member value through differentiated rewards, offers, privileges, and experiences
- work closely with internal cross-functional teams including product, growth, marketing, operations, and design to execute partnership initiatives successfully
- support the integration of rewards and merchant constructs across key product journeys and platform surfaces
- drive day-to-day partner management including execution, campaign launches, reporting, issue resolution, and performance tracking
- identify growth opportunities within existing partnerships and help scale high-performing constructs
- leverage consumer insights, transaction intelligence, and market understanding to identify relevant partnership opportunities
- ensure strong execution quality, partner experience, and member relevance across all initiatives
what we’re looking for
- 4+ years of experience in partnerships, business development, merchant growth, enterprise sales, category or account management within consumer internet, fintech, commerce, loyalty, or digital businesses
- experience managing and growing brand or merchant partnerships with measurable business outcomes
- understanding of consumer and merchant ecosystems across categories such as fashion, travel, food delivery, lifestyle, entertainment, retail, or digital services
- experience working cross-functionally with teams across product, marketing, operations, growth, analytics, or business functions
- strong ownership mindset with the ability to execute independently in fast-paced and evolving environments
- good business and commercial understanding with the ability to structure mutually valuable partnerships
- strong communication, relationship management, and stakeholder management skills
- comfort working with performance metrics, business data, and consumer insights to drive decisions and optimize outcomes
