Business Systems Analyst

Position Overview 

The Systems & Operations team manages the platforms behind Cordance's go-to-market and back-office operations across our business units. We are seeking a Business Systems Analyst who can do more than administer a single tool. This person will understand how data moves across our systems, anticipate the downstream impact of changes, and translate business needs into clear, actionable requirements. 

You will begin with ownership of our CRM and marketing technology stack, supporting the systems and processes used by Marketing and Sales Development. Over time, the role will expand into broader business systems ownership and cross-functional initiatives across Cordance. 

Key Responsibilities 

• Own the day-to-day administration of HubSpot across CRM and marketing, including campaigns, lists, workflows, lifecycle stages, data management, and new configurations. 

• Support Marketing and Sales Development teams by translating business needs into scalable system solutions and reliable processes. 

• Build and maintain a strong understanding of how data moves across Cordance's systems, including CRM, quote-to-cash, ERP, and the data platform. 

• Assess the downstream impact of proposed changes and proactively identify dependencies, risks, or data-quality concerns across connected systems. 

• Partner with internal stakeholders, including business-unit presidents, general managers, and functional leaders, to gather requirements and translate them into clear documentation, user stories, and actionable tickets. 

• Triage and scope incoming requests, resolve issues within the role's ownership, and route execution work to the appropriate global administration resources. 

• Clarify incomplete requests and help stakeholders define the desired business outcome, requirements, and priority before work begins. 

• Support system integrations and the onboarding of new business units where initiatives touch the CRM or marketing technology stack. 

• Develop and maintain system documentation, operating standards, and SOPs to improve consistency, scalability, and shared knowledge. 
• Identify opportunities to improve system adoption, data integrity, workflow efficiency, and the overall user experience. 

Competencies: 

• Systems thinking: Understands connections across platforms and considers upstream and downstream impacts before making changes. 

• Business analysis: Asks thoughtful questions, identifies the underlying need, and translates business objectives into clear technical requirements. 

• Stakeholder partnership: Communicates effectively with business-unit leaders, functional teams, technical partners, and system users at varying levels of technical fluency. 

• Ownership and initiative: Works independently from a high-level brief, investigates unfamiliar issues, and returns with informed recommendations and questions. 

• Prioritization and judgment: Evaluates urgency, business impact, dependencies, and effort to scope and route requests appropriately. 

• Process discipline: Creates clear documentation and repeatable processes that reduce risk and reliance on individual knowledge. 

• Continuous improvement: Looks for practical ways to simplify workflows, improve data quality, and strengthen how teams use systems. 

 

Required Qualifications  

• 3 or more years of experience in business systems, CRM administration, revenue systems, or a related role. 

• Strong hands-on HubSpot administration experience across both CRM and Marketing Hub. 

• Demonstrated ability to work across multiple systems and reason through data flows, integrations, dependencies, and downstream impacts. 

• Experience gathering requirements and translating business needs into clear documentation, user stories, or technical tickets. 

• Strong written and verbal English communication skills, with confidence working directly with internal stakeholders and business-unit leaders. 

• Ability to work US business hours in a remote environment. 

• Experience in a multi-entity, acquisitive, private-equity-backed, or B2B SaaS environment. 

• Working knowledge of marketing operations concepts, including lists, workflows, lead lifecycle management, and data hygiene. 

• Exposure to Salesforce, NetSuite, an integration platform such as Workato, data hygiene tools such as Insycle, or reporting tools such as Lightdash is preferred.