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Barcelona, Catalunya, España
Onsite
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the Role
As a CRM Campaign Manager, you will be responsible for managing the end-to-end delivery of CRM campaigns across channels such as email, push notifications, SMS and in-app messaging, leveraging leading marketing automation platforms including Salesforce Marketing Cloud or Braze.
You will act as a key connector between clients and multidisciplinary teams, translating campaign briefs into actionable execution plans and ensuring flawless delivery from concept to launch.
Working alongside strategists, designers, CRM specialists, HTML developers, Technical Architects and data experts, you will coordinate the execution of high-visibility customer communications that reach millions of consumers worldwide.
This role combines project management, campaign execution, stakeholder coordination and performance analysis, making it ideal for someone who enjoys both operational excellence and strategic thinking.
What You'll Do
Who You Are
You thrive in collaborative environments and enjoy working with people from different disciplines, cultures and backgrounds. You understand that the best customer experiences are built together.
You are highly organized, analytical and detail-oriented. You can confidently manage complexity while keeping sight of the bigger picture and business objectives.
You take ownership, proactively solve problems and continuously look for ways to improve processes, customer experiences and campaign performance.
What You'll Need
What we offer
At VML, you’ll be part of a global creative and technology network where CRM sits at the core of how leading brands connect with their customers.
This is a role where you will not only execute campaigns, but actively shape how customer engagement is delivered across markets, channels and platforms.
Our vibe:
Our compensation:
Note to agencies: Please note that this role is not open for collaboration, unsolicited referrals will not be reviewed.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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