Job Description Summary

Customer facing staff responsible for winning business Jobs at this level operate with some autonomy but are covered by well-defined Commercial policies or review of end results. The job allows modification of procedures and practices covering work as long as the end results meet standards of acceptability (typically annual volume, margin and compliance requirements). Responsible for medium-sized sales territories.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

We are seeking an experienced and commercially driven National Product Manager, Cardiovascular Ultrasound & Structural Heart to lead the strategy, growth, and market development of our cardiovascular ultrasound portfolio across Canada. This role will report to the General Manager of Ultrasound Canada and will serve as the national commercial and clinical product expert, working closely with Sales, Clinical Applications, Marketing, Service, and global product teams to accelerate growth and strengthen our position within cardiovascular ultrasound and the rapidly evolving structural heart market. The successful candidate will combine strong cardiovascular imaging knowledge with commercial leadership, customer engagement, strategic marketing, and the ability to translate clinical and technology trends into actionable growth strategies.

Key Responsibilities:

Portfolio & Commercial Strategy   

- Develop and execute the national strategy for the cardiovascular ultrasound and structural heart portfolio.

·    Identify market opportunities, customer needs, competitive threats, and emerging clinical trends.

·    Develop annual product and market-development plans aligned with national sales and business objectives.

·    Support forecasting, demand planning, installed-base strategy, demo management, product lifecycle management, and new-product introductions. ·    Work with sales leadership to identify opportunities for market-share expansion and competitive conversions.

·    Monitor business performance and translate market and sales data into actionable commercial priorities

Structural Heart Market Development

·    Develop strategies to expand the organization’s presence within structural heart programs, including imaging associated with TAVR/TAVI, transcatheter mitral and tricuspid interventions, and left atrial appendage closure.

·    Build relationships with structural heart programs and multidisciplinary clinical teams, including cardiologists, cardiac sonographers, echocardiographers, interventional cardiologists, anesthesiologists, and cardiac surgeons.

·    Understand evolving structural heart workflows and identify opportunities where advanced echocardiography can improve procedural planning, guidance, efficiency, and clinical confidence.

·    Collaborate with strategic customers and clinical leaders to support market-development initiatives. Customer & KOL Engagement

·    Develop strong relationships with key opinion leaders and strategic cardiovascular accounts across Canada.

·    Engage customers to understand unmet clinical and operational needs and translate those insights into commercial strategies.

·    Support and deliver customer presentations, executive discussions, workshops, demonstrations, and industry events.

·    Build reference-site and advocacy strategies with leading cardiovascular and structural heart programs.

Sales Enablement

·    Serve as a national subject-matter expert supporting the field sales organization.

·    Develop value propositions, competitive positioning, objection-handling tools, sales presentations, and other field resources.

·    Partner with regional sales teams on strategic opportunities and complex competitive engagements.

·    Provide ongoing product, market, clinical, and competitive education to the commercial organization.

·    Help sales teams articulate both the clinical and economic value of advanced cardiovascular ultrasound solutions.

Product Launch & Marketing

·    Lead Canadian commercialization plans for new cardiovascular ultrasound products, software, probes, and clinical capabilities.

·    Develop launch strategies incorporating customer segmentation, positioning, sales enablement, clinical education, and market development. ·    Partner with global and regional marketing teams to adapt broader product strategies to the Canadian healthcare environment.

·    Represent the voice of the Canadian customer by providing structured market feedback to upstream product teams.

- Maintain a strong understanding of the cardiovascular ultrasound competitive landscape.

·    Track developments in advanced echocardiography, 3D/4D imaging, strain, automation, AI-enabled workflows, interventional imaging, and structural heart procedures.

·    Translate competitive intelligence into actionable recommendations for Sales and leadership.

Required Qualifications

Bachelor’s degree in Business, Marketing, Life Sciences, Biomedical Sciences, Engineering, Medical Imaging, or a related discipline.

5+ Years experience within medical devices, diagnostic imaging, cardiovascular care, ultrasound, or a related healthcare technology market. Strong understanding of cardiovascular imaging and the clinical environment surrounding echocardiography.

Demonstrated experience developing and executing commercial strategies. Strong presentation and communication skills with the ability to engage clinical customers and senior healthcare stakeholders.

Ability to work effectively across Sales, Clinical, Marketing, Service, and global product organizations.

Strong analytical skills and ability to translate market and business data into commercial action.

Ability to travel nationally to support customers, conferences, sales teams, and strategic opportunities.

Desired Characteristics

Direct experience in cardiovascular ultrasound/echocardiography·    Experience supporting structural heart or interventional cardiology programs. Experience working with advanced echo technologies such as 3D/4D imaging, TEE, strain imaging, workflow automation, and AI-enabled applications. Experience launching medical-device or imaging products within the Canadian healthcare market.

Established relationships within Canadian cardiology, echocardiography, or structural heart communities.

Clinical background in echocardiography, cardiac sonography, cardiovascular technology, or another cardiovascular discipline would be an asset. Experience working within a large, matrixed medical-technology organization

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration, and support.

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