Category & Brand Director, SEA

Job Description :

About Diageo

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

The Role

Under the new marketing & category set-up in DIAGEO, the SEA Category & Brand Director will have a mission to transform the Southeast Asia/SEA market by unleashing its potential and putting it on track for sustainable double digit growth. Define and develop enduring and effective end to end growth drivers across the categories. Total enterprise leadership to create a consumer first business, which is consistently beating the competition and delivering high total shareholder return.

Our Marketing Team

This is where creativity meets insight. We take a deep understanding of people, culture, and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

You will be responsible for

• Deliver the vol, NSV and profit plan and grow market share across the brands for the SEA markets.
• Drive ROI - lead the marketing team to deliver the end-to-end growth drivers  - taking what has been developed globally and executing with local flair. Ensure Marketing, Sales and Customer Marketing operate as an integrated growth system, delivering superior consumer, customer and channel outcomes. 
• Shape the business strategy, enterprise priorities and long-term growth decisions for the market as part of the market exec team and partner closely with the Regional Brand & Category Director
• Working with the Regional Media Hub, drive portfolio choices, investment effectiveness and resource allocation across the portfolio. 
• Build world-class marketing capability, develop future leaders and create a high-performance organisation that serves as a benchmark. Lead & develop the team’s competencies and performance outcomes

Qualifications

• Degree in Marketing, Business, or related discipline 
• 15+ years of marketing, category, or commercial leadership experience 
• Significant experience leading large-scale marketing organisations and complex portfolios 
• Demonstrated success driving sustained growth, profitability and market leadership
• Strong track record of developing talent and organisational capability
• Experience influencing senior executive stakeholders at market, regional and global levels 

Working with Us

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

*Recruitment Scam Warning*

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Regular

Primary Location:

Ocean Financial Centre

Additional Locations :

Job Posting Start Date :

2026-07-08