Channel Marketing Manager- MRO
The Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
If you are a current employee, please navigate here to apply internally.
The Channel Marketing Manager- MRO plays a pivotal role in shaping and executing integrated marketing strategies that drive revenue growth and enhance the customer experience across the MRO sales channel at Zurn Elkay. This position owns the MRO channel marketing strategy and execution, understanding key P&L drivers, customer buying behaviors, product marketing priorities, and sales objectives to make strong go-to-market recommendations that support distributor growth, end-user engagement, and profitable sales expansion.
The role collaborates closely with sales leadership, key MRO distribution partners, and cross-functional internal teams to develop and implement strategic marketing programs that increase brand awareness, drive demand generation, support customer acquisition and retention, and strengthen Zurn Elkay's position within industrial and commercial maintenance markets. Target verticals include manufacturing, warehousing and distribution, food and beverage, healthcare, education, government, commercial facilities, and other industrial end-user segments.
This highly collaborative role requires a data-driven, customer-centric marketer who thrives in a cross-functional, matrix environment, partnering closely with Sales, Product Management, Pricing, Digital Marketing, Demand Generation, and Customer Experience teams to drive business results.
ESSENTIAL JOB FUNCTIONS
Strategic Marketing Leadership & P&L Ownership
- Develop and execute the annual MRO channel marketing strategy, including growth plans for key distributor partners such as Grainger, MSC Industrial, Fastenal, Applied Industrial Technologies, Motion Industries, and other strategic MRO accounts.
- Partner with product marketing teams, sales leadership, and channel partners to develop and launch new products and solutions that drive incremental sales growth within the MRO channel.
- Lead marketing strategy for priority business growth segments, focusing on maintenance professionals, facility managers, operations leaders, and industrial end users.
- Collaborate with sales teams and channel partners to develop customer training programs, educational content, and engagement initiatives that increase product awareness and specification.
- Define and implement merchandising programs, promotional campaigns, sales incentives, and sales enablement tools tailored to MRO distributor and end-user audiences.
- Establish channel-specific digital strategies in partnership with marketing operations, including distributor websites, customer portals, content syndication, and digital asset management.
- Ensure marketing plans align with sales objectives, revenue targets, customer priorities, and overall brand strategy.
- Manage the MRO channel marketing budget and measure effectiveness to optimize return on investment.
- Identify market research needs and partner with research and insights teams to gather quantitative and qualitative data that informs channel strategy and customer programs.
Lead Generation & Campaign Development
- Develop and execute integrated demand generation programs that create qualified leads and accelerate sales opportunities within targeted MRO segments.
- Create and deploy promotional campaigns, email marketing initiatives, distributor marketing programs, and customer acquisition campaigns that support revenue growth objectives.
- Develop compelling presentations, business reviews, and marketing plans for key distributor partners and strategic customers.
- Partner with Demand Generation and Media teams to identify target audiences, customer personas, and channel-specific marketing tactics that improve conversion rates.
- Define trade advertising, sponsorship, and industry media strategies that expand awareness of Zurn Elkay products and solutions within the MRO market.
- Collaborate with eCommerce and digital marketing teams to ensure brick-and-mortar channel initiatives are translated into effective online programs that drive growth through distributor websites and digital marketplaces.
Marketing & Field Intelligence
- Build and maintain deep expertise in the MRO marketplace through regular customer visits, distributor meetings, field travel, and participation in key industry events and tradeshows.
- Monitor competitive activity, customer trends, industry developments, pricing dynamics, and emerging opportunities within the MRO channel and translate insights into actionable recommendations.
- Develop and maintain channel performance dashboards with established KPIs and communicate performance results regularly to leadership and cross-functional stakeholders.
- Analyze campaign performance, customer engagement metrics, and sales trends to continuously refine channel strategies and improve effectiveness.
Customer Experience & Communication
- Create a consistent and compelling customer experience across all MRO customer touchpoints by aligning channel-specific marketing communications with broader brand messaging.
- Partner with customer experience, sales, product management, and digital teams to ensure marketing programs support customer needs and improve overall satisfaction.
- Develop content and communications that support the customer journey, from awareness and consideration through purchase and ongoing engagement.
Cross-Functional Collaboration
- Partner closely with MRO sales leadership, product marketing, pricing, demand generation, customer experience, and creative teams to develop channel growth strategies and tactical marketing plans.
- Serve as the primary liaison between the MRO sales organization and marketing team to ensure customer insights and market opportunities influence go-to-market strategy and investment decisions.
- Support strategic planning, customer business reviews, and annual account planning processes with key channel partner
EDUCATION & EXPERIENCE
- Bachelor's degree in Marketing, Business, Communications, or related field required; MBA preferred.
- 8-10+ years of B2B marketing experience with emphasis in channel marketing, distribution marketing, industrial marketing, or demand generation.
- Experience working with MRO distributors, industrial channels, commercial building products, manufacturing, or adjacent industries preferred.
- Demonstrated success managing integrated marketing programs that drive measurable revenue growth and customer engagement.
- Experience collaborating with sales organizations and managing channel partner relationships.
- Strong analytical, communication, project management, and budget management skills.
- Ability to travel up to 30%.
KNOWLEDGE, SKILLS, ABILITIES & BEHAVIORS
- Strong analytical mind – ability to absorb data and turn it into actionable plans
- Knowledge of Hubspot, Microsoft Dynamics, Tableau and other analytic software toolS
- Demonstrated success in managing cross-functional projects and influencing key stakeholders
- Excellent communication and presentation skills
- Detail oriented, organized and ability to manage multiple projects and deadlines in a face paced environment, high sense of urgency
- Ability to position products and programs in a creative and innovative way to drive awareness, growth and sales
- Self-motivated, ability to work independently as well as cross-functionally to drive results
Total Rewards and Benefits
- Competitive Salary
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Up to 3 weeks starting Vacation (may increase with tenure)
- 12 Paid Holidays
- Annual Bonus Eligibility
- Educational Reimbursement
- Matching Gift Program
- Employee Stock Purchase Plan – purchase company stock at a discount!
**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**
Equal Opportunity Employer – Minority/Female/Disability/Veteran
