Channel Marketing, Vice President – Japan Marketing  

About this role

Your team

The Global Marketing & Digital Wealth organization is a forward-looking, globally connected team supporting some of the firm’s most important priorities. Working across functions and markets, the organization helps create opportunities for business growth through integrated campaigns, brand platforms, communications, training, content, research and analytics, digital experiences, and client engagement.

Within this organization, the Japan Marketing team sets the strategic direction and delivers marketing plans for the client business. The team plays an important role in building brand awareness, strengthening preference for our investment capabilities, and using performance insights to continually improve the impact of its marketing activities.

Your role and impact

Based in Tokyo and reporting to the Head of Japan Marketing, this role will lead integrated marketing campaigns and initiatives supporting the strategic priorities of the Wealth and Institutional businesses in Japan.

You will work closely with local and regional marketing teams, Corporate Communications, client business teams, product teams, and other partners to shape the marketing direction and translate business priorities into effective campaigns. By combining creative thinking, strong execution, and performance analysis, you will help enhance client engagement, strengthen our brand, and improve the commercial impact of our marketing activities.

Your responsibilities

In every role at BlackRock, you'll be expected to apply sound judgement and critical thinking to solve complex problems, adapt as the business evolves, and combine the curiosity to explore new approaches and technologies with the rigor to challenge the results. The scope of this role also includes the following responsibilities:

• Design and lead integrated marketing plans that support the growth of the Japan Wealth and Institutional businesses and contribute to the firm’s financial objectives.
• Develop campaigns aligned with Japan’s business priorities, leading content strategy, messaging, campaign materials, and activation plans designed to reach relevant client audiences.
• Partner with regional marketing teams across digital, events, content, and iShares, as well as investment teams, product strategists, client business teams, Asia Pacific (APAC) Corporate Communications, and Compliance, to deliver integrated marketing solutions.
• Lead the development and review of fund marketing materials, including materials supporting fund launches, and represent Marketing in new business initiatives.
• Serve as a brand ambassador, strengthening awareness, familiarity, and preference for BlackRock’s investment capabilities among clients.
• Manage campaigns within allocated budgets and oversee relationships with third-party agencies and vendors where appropriate.
• Ensure marketing initiatives follow BlackRock guidelines, controls, and processes, proactively identifying and resolving risks.

Your experience

• At least eight years of relevant experience in financial services, preferably within asset management, banking, or wealth management.
• Excellent written and verbal communication skills in Japanese and English, including the ability to write, edit, and proofread marketing copy.
• Strong knowledge of the investment-management industry, including investment products, client segments, and the competitive landscape.
• A creative and data-informed approach to developing engaging messages, evaluating campaign performance, and identifying opportunities to improve established practices.
• Strong strategic, critical-thinking, quantitative, and analytical skills, with the ability to develop thoughtful solutions and implement initiatives independently.
• Demonstrated ability to influence senior stakeholders and collaborate effectively across local, regional, and global teams without relying on formal authority.
• Strong project-management, prioritization, and organizational skills, with close attention to detail and the ability to advance multiple initiatives in an evolving environment.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

Guidance on AI use for candidates

At BlackRock, AI has long been part of how we work – enhancing decision-making, improving operations, and helping us deliver better outcomes for clients. We encourage candidates to use AI thoughtfully to learn, prepare, and work more effectively; but during our interview process, we want to focus on getting to know you through your own experiences, thinking, and judgment. To support you, we’ve provided guidance on when and how to use AI during our hiring process so you can approach each step with confidence and showcase your best self.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

To learn more about BlackRock, please visit Careers.BlackRock.com. We also encourage you to get to know us on LinkedIn, Instagram, YouTube, X, and TikTok.

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.