Chief Marketing Officer for Abeka

Dedicated to Excellence, Committed to Service

 

Chief Marketing Officer for Abeka

 

The Chief Marketing Officer for Abeka leads the marketing vision and strategy for Abeka and advances brand growth, customer engagement, and organizational impact. The position directs marketing, branding, digital commerce, and customer experience initiatives while aligning all efforts with ministry objectives and organizational priorities. The position collaborates with executive leadership to drive innovation, strengthen market presence, utilize data driven decision making, and foster meaningful relationships with students, families, teachers, and customers. The position ensures marketing initiatives support enrollment growth, revenue generation, customer retention, and long term ministry effectiveness.

 

Provide Strategic Leadership and Organizational Alignment

Partner with executive leadership to develop and implement a comprehensive marketing vision that advances the mission, goals, and strategic priorities of the organization. Evaluate industry trends, customer needs, competitive influences, and emerging opportunities to position Abeka for continued growth and relevance. Establish long-range marketing objectives, align priorities across departments, and guide organizational decision-making through strategic planning and collaboration. Communicate vision, expectations, and priorities clearly while fostering unity, accountability, and commitment to organizational success.

Direct Marketing, Brand Management, and Digital Growth

Lead the development and execution of integrated marketing, branding, and digital commerce strategies that strengthen market presence, increase engagement, and support revenue objectives. Oversee brand standards, messaging, marketing campaigns, content development, digital platforms, and promotional initiatives to ensure consistency, quality, and alignment with ministry values. Manage departmental budgets, resource allocation, and marketing investments to maximize effectiveness and return on investment. Drive innovation through emerging technologies, digital tools, and customer-focused solutions that enhance visibility, engagement, and organizational impact.

Leverage Data and Strengthen Cross-Functional Collaboration

Utilize analytics, market research, customer insights, and performance metrics to evaluate results, identify opportunities, and improve organizational effectiveness. Establish measurable goals and reporting processes that support informed decision-making and strategic accountability. Collaborate with finance, sales, publishing, operations, and other departments to ensure marketing initiatives support organizational priorities and business objectives. Lead continuous improvement efforts by identifying efficiencies, enhancing processes, and fostering an environment focused on adaptability, innovation, and measurable outcomes.

Enhance Customer Experience and Stakeholder Engagement

Develop and implement strategies that create meaningful and consistent experiences for students, families, teachers, schools, and other stakeholders across all customer touchpoints. Utilize customer feedback, analytics, and engagement data to improve communication, strengthen relationships, and increase satisfaction. Ensure that digital interactions, marketing communications, customer service experiences, and outreach initiatives reflect ministry values and reinforce trust in the organization. Build long-term customer loyalty by delivering relevant messaging, valuable resources, and exceptional experiences that support engagement and retention.

FLSA Status - Professional (Exempt)

Education Required

Bachelor's Degree - Marketing

 

Work Experience Required

10+ years in marketing management

 

Physical Requirements and Skills

Brand Development, Budget Management, Creative Directing, Cross-Functional Collaboration, Data Analytics, Digital Marketing, Executive Communications, Forecasting, Go-to-Market Strategies, Market Research, Performance Measurement, Presentations, Revenue Growth Management, Strategic Leadership, Strategic Planning, Strategic Vision, Team Leadership

 

 

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments.   We reserve the right to fill this role at a higher/lower grade level based on ministry needs.  An assessment may be required to be considered for this position.