Job Title
Commercial and Media Manager
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits
Category
Brand/Product Marketing
Closing Date
25 November 2026
Commercial & Media Manager will lead the commercial management of our media and insight portfolio, ensuring we have strong financial controls, accurate reporting and a clear understanding of the profitability of our media assets.
Leading a team, the role will be accountable for ensuring all income is accurately captured and invoiced, costs are tightly controlled, and our media and insight P&Ls are effectively managed. They will provide proactive commercial insight to the wider leadership team, identifying risks and opportunities and making clear recommendations to improve revenue, margin and overall financial performance.
The role will also act as a key commercial partner to our propositional, media and operational teams, ensuring new and existing media assets are commercially viable and that pricing, supplier costs and rate cards continue to deliver the right level of return.
Team leadership and financial control
- Lead and develop the team responsible for the day-to-day commercial management of the media and insight portfolio.
- Create, implement and continually improve robust internal audit and financial controls to ensure all income is captured, invoiced accurately and collected through the appropriate processes.
- Ensure costs are appropriately managed and challenged, identifying opportunities to minimise unnecessary expenditure and improve profitability.
- Establish clear governance, ownership and ways of working between finance, media, commercial and operational teams.
- Identify control gaps, financial risks or process inefficiencies and take ownership of resolving them.
P&L ownership and commercial performance
- Maintain oversight of all media and insight P&Ls, with clear visibility of revenue, costs, gross profit and margin..
- Proactively analyse performance and recommending actions that increase revenue, reduce costs or strengthen profitability.
- Ensure there is a clear financial view of each media asset and proposition, including the associated GP%.
- Monitor input costs and understand their impact on profitability, recommending pricing or commercial changes when required to protect margin.
- Support budgeting, forecasting and longer-term commercial planning.
Pricing and rate-card management
- Own the commercial interrogation of media rate cards to ensure pricing remains competitive, appropriate and commercially sustainable.
- Regularly review pricing against delivery costs, market dynamics and required margin.
- Identify where pricing structures may need to change as costs, propositions or media capabilities evolve.
- Provide clear recommendations to leadership on pricing decisions and their potential financial impact.
Supplier and contract management
- Oversee key supplier contracts and commercial relationships across the Asda media portfolio.
- Ensure contracts provide clear commercial value and that supplier performance, costs and contractual commitments are appropriately managed.
- Lead or support commercial negotiations, renewals and contract reviews.
- Proactively identify opportunities to reduce supplier costs, simplify arrangements or improve commercial terms.
Commercial support for media development
- Partner closely with propositional and media teams on the development of new media assets and propositions.
- Apply a strong commercial lens to new ideas from the outset, ensuring propositions have a sustainable financial model before launch.
- Develop cost and margin models for proposed assets, considering pricing, delivery cost, supplier cost, scalability and expected return.
- Challenge constructively where propositions do not meet appropriate commercial or profitability thresholds and recommend alternative solutions.
- Ensure commercial implications are understood before significant changes are made to existing media assets.
The person we are looking for
We need someone who combines strong financial discipline with genuine commercial curiosity. They should be as comfortable getting into the detail of a P&L or invoice process as they are presenting a recommendation to senior leaders.
They will be naturally inquisitive and confident asking questions such as: Are we billing everything we should be? Why has this cost increased? What margin are we making? Is this asset priced correctly? Are we getting value from this supplier?
Critically, they should not simply report what has happened. We need someone who can interpret the numbers, identify what they mean for the business and recommend what we should do next.
They will ideally bring:
- Strong commercial finance, commercial management or business partnering experience.
- Demonstrable experience of managing P&Ls, income, costs, margin and financial performance.
- Experience leading and developing a team.
- A strong understanding of financial controls, billing and income assurance.
- Excellent analytical capability, with the ability to turn complex financial information into simple commercial recommendations.
- Experience managing suppliers, contracts and commercial relationships.
- Strong negotiation skills and confidence challenging costs, pricing and commercial terms.
- Experience of pricing, rate-card management or commercial modelling would be highly valuable.
- Confidence partnering with senior stakeholders and influencing decisions without relying solely on formal authority.
- Strong attention to detail while retaining the ability to see the bigger commercial picture.
- A proactive mindset, with a tendency to identify and resolve issues rather than waiting for them to become problems.
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
Discretionary company bonus
Company pension up to 7% matched
Company Car allowance of £5,700
15% colleague discount in store and online
Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
