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Philadelphia, Pennsylvania, United States
Hybrid
Commercial Insights & Analytics Lead, Hepatology/Immunology
Location: Philadelphia, PA or Durham, NC
The role is a unique and high-profile leadership role which requires influencing, communication, and negotiation skills, in addition to a combination of strong technical quantitative and qualitative competencies, and an agile and practical way of working. The skills and competencies key for this role are an integral part of the Commercial business capability in insights-grounded brand leadership and will become increasingly important as the portfolio expands in hepatology/immunology therapeutic areas. Commercial Insights & Analytics (CIA) Leads are members of the respective Business Unit (BU) leadership teams.
Proactively identify business questions (e.g., market trends, product performance, marketing campaign development and performance, market access analytics, sales force organization design, call planning) and determine the optimal approach to answer them through data, analytics, market research, etc. Partner with, advise, and advocate for, Hepatology/Immunology BU leadership on the portfolio of Commercial Insights & Analytics responsibilities and defined deliverables, including but not limited to key business questions and insights, market research, commercial data needs, and commercial investment areas including related ROI and campaign / channel analytics and best practices. This role is designed to own the insights & analytics for the specific assets and advocate and substantiate insights approaches, frameworks, and advanced analytic methodologies vis-à-vis BU and marketing leadership, finance, and other business partners. The CI&A Hepatology/Immunology Lead must understand the brand strategy such that an analytics strategy (analytics deployment plan) can be implemented according to the business planning cycle which also facilitates execution maturity among the CI&A functions.
In this general capacity the Commercial Insights & Analytics Hepatology/Immunology Lead will own the following responsibilities:
Why You?
Basic Qualifications:
Preferred Qualifications:
#LI-GSK
Skills
Business Planning, Data to Insights, Digital Fluency, Launch Excellence, Scientific Literacy, Strategic Planning
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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