Commercial Product Manager - Commercial Direct Home & Growth

Commercial Product Manager

London/Leeds/Bristol

Permanent

DLG is evolving. Across every part of our business, teams are embracing new opportunities and putting customers at the heart of everything they do. Whether you're already part of DLG or thinking about joining us, you'll have the chance not only to be recognised for your skills, but also to build on them and be empowered to do your very best.

What you'll be doing:

• You will work alongside the Head of Products to align overall insurance vision and strategy with specific squad missions and support delivery of squad outcomes for one of DLG’s insurance products.  

• Lead on financial aspects such as budgeting, planning, commercial trading and business case production, managing trades-offs between customer and commercial outcomes and strategies.​ 

• Lead trading meetings with matrix managed stakeholders to articulate current trends and potential risks.  

• dentifies and drives new product and proposition development opportunities in line with consumer demand and overall DLG strategy. ​ 

• Develop test & learn initiatives to improve squad and product performance.  

• Ensures the squad adapts in line with shifts in consumer behaviour and market forces​ 

• Works with key internal stakeholders to drive alignment with key internal interfaces sitting outside of the tribe structure (Operations / Claims / Customer CoE)​ 

Our hybrid model offers a ‘best of both worlds’ approach. When you’ll be in the office depends on your role and team, but colleagues spend at least 50% of their time in the office. 

What you’ll need:

• Strong business and financial acumen developed through relevant experience, including ownership of budgeting (circa £15m), planning, commercial trading, and P&L across Personal Lines and/or travel insurance.

• Deep understanding of the insurance sector, including consumer behaviour, competitor dynamics, the commercial market, and the regulatory landscape, with a strong grasp of Consumer Duty.

• Ability to gather and synthesise insights from customer, market, and competitor data to inform strategy, support decision-making, and drive idea generation and execution.

• Proven capability to manage complex trade-offs between customer outcomes and commercial objectives while developing robust business cases to support strategic initiatives.

• Highly effective stakeholder management skills, with experience building and influencing relationships across internal teams and external partners such as regulators, industry bodies, and business partners.

• Strong collaborative approach, leveraging cross-functional engagement to maximise support for business goals and deliver effective, aligned outcomes. 

Benefits

We recognise we wouldn't be where we are today without our colleagues, that's why we offer excellent benefits designed to suit your lifestyle:

• Employer contributed pension

• Annual company bonus

• Discounts on Insurance products

• Generous holiday allowance

• Flexible benefits package including optional health and dental insurance

• Buy as you earn share scheme

• Employee discounts and cashback

• Plus, many more

We want everyone to get the most out of their time at DLG. Which is why we've looked beyond the financial rewards and created an offer that takes your whole life into account. Supporting our people to work at their best – whatever that looks like — and offering real choice, flexibility, and a greater work-life balance that means our people have time to focus on the things that matter most to them. Our benefits are about more than just the money you earn. They're about recognising who you are and the life you live.

Direct Line Insurance Group is now owned by Aviva Plc.  If you are successful in your application, you may initially receive a Direct Line offer and contract of employment; however, your employment will transfer to Aviva Employment Services Limited from 1 July 2026 under TUPE. From that date, some terms and conditions of employment will change, including bonus and pension arrangements.  

Be yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you