About Fam (previously FamPay)
Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this Role:
We’re not just building a product. We’re building a brand that Gen Z vibes with.
If you can look at a design and instantly spot what makes it click — the typeface choice, color balance, spacing, or even the way a logo breathes — then this role has your name on it!
As a Brand Designer, you’ll bring our brand to life across social, product, and marketing. From crafting visuals that stop the scroll to building systems that keep everything on-point, you’ll obsess over the little details while shaping the bigger picture. You’ll work hands-on with designers, marketers, and product teams to make sure every pixel feels intentional and every story feels bold.
If your idea of fun is mixing strategy with creativity, and you dream of designing brands people can’t stop talking about — we want to hear from you.
On the Job
- Here’s what you’ll be doing:
- Create various content for social media platforms like Instagram, YouTube, LinkedIn, etc.
- Create vector illustrations for the app and marketing assets as needed.
- Develop and strengthen brand assets, including style and brand guidelines, ensuring consistency across all touchpoints.
- Produce creative assets, including graphics, templates, layouts, and visual standards for marketing activities across multiple channels—web, social media, events, email campaigns, and other activations.
- Maintain a set of design best practices and guidelines to streamline production efforts.
- Research the latest design trends to create compelling visuals for the brand.
- Solve marketing and business problems through creative design solutions.
- Collaborate with marketing, product, and content teams to ensure cohesive visual storytelling.
Must-haves (Min. qualifications)
- 1–4 years of full-time experience as a visual and in product teams
- Hands-on experience in visual communication design across app, social, web & offline platforms
- Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Strong understanding of brand identity and maintaining brand consistency.
- A portfolio showcasing strong design aesthetics and creative storytelling.
- Comfortable using AI tools to optimise performance and deliver impactful designs
- Availability for a full-time role and willingness to work from our Bangalore office.
Good to have
- Experience working with small teams and leading impactful projects
- You love doing IC work, and at the same time, collaborate well with other designers
- Ability to conduct and synthesize qualitative and quantitative research
- Ability to create illustrations that enhance brand storytelling.
- A proactive, self-driven approach with a hunger for learning and experimentation.
Why join us?
- Be part of a high-energy, creatively driven team shaping the face of a growing brand
- High-impact role where your design decisions will directly shape the experience for 10M+ users
- Get creative freedom and room to experiment
- Collaborate with a team that values bold ideas and good vibes
- Access to the latest tools, resources, and inspiration to grow your craft
Perks That Go Beyond the Paycheck
• Relocation assistance to make your move seamless.
• Free office meals (lunch & dinner).
• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.
• Salary advance and loan policies for any financial help.
• Quarterly rewards and recognition programs, and a referral program with great incentives.
• Access the latest gadgets and tools.
• Comprehensive health insurance for you and your family, mental health support.
• Tax benefits with options like food coupons, phone allowances, car/device leasing.
• Retirement perks like PF contribution, leave encashment and gratuity.
Here’s all the tea on FamApp ☕️
FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.
Revolutionizing Payments and FinTech
FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.
Trusted by leading investors
We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.
Join Our Dynamic Team
At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.
Want to see what makes life at Fam so awesome? Check out our shenanigans at
@lifeatfam 😛
PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.
