Communications Manager - Operations & Field Communications

Join Our Team!

Sunbelt Rentals strives to be the customer's first choice in the equipment rental industry. From pumps to scaffolding to general construction tools, we aim to be the only call needed to outfit a job site with the proper equipment. Not only do we offer a vast fleet that ranks among the best in the industry, we pair it all with a friendly and knowledgeable staff. Our employees are our greatest asset, and although we present a comprehensive equipment offering, our expertise and service are what truly distinguish us from the competition.

We pride ourselves on investing in our workforce and offer competitive benefits, as well as extensive on-the-job training for all eligible employees.

As a highly successful national company, we are constantly looking for talented individuals to support our growth. If you are interested in pursuing a rewarding career, we invite you to review our opportunities!

Job Description Summary

Position Responsibilities:

Strategic Communications & Business Partnership

• Serve as the primary Communications partner for Operations, Customer Experience, Fleet, Product and other field-facing business priorities.
• Develop integrated communications strategies and plans aligned to business objectives and employee needs.
• Counsel business leaders on communications approach, audience, timing, messaging and channels.
• Translate complex operational and commercial initiatives into simple, compelling and actionable communications.
• Anticipate communications needs and proactively identify opportunities to improve employee awareness, understanding and adoption.
• Partner across Communications, Marketing, HR, Safety and other functions to ensure messages are coordinated and consistent.

Field & Operational Communications

• Develop communications specifically designed for branch and frontline audiences, recognizing the different ways field-based employees consume information.
• Create communications supporting operational programs, process changes, new products and services, fleet initiatives, Customer Experience priorities and commercial programs.
• Ensure communications clearly answer the questions employees care about most: What does this mean for me? What do I need to know? What do I need to do?
• Build communications toolkits that equip leaders to cascade important information through their teams.
• Help establish consistent rhythms for communicating operational priorities to the field.
• Identify opportunities to reduce communications noise and improve the relevance and usefulness of messages reaching frontline employees.

Content Development & Storytelling

• Write, edit and deliver compelling communications across a variety of formats and channels, including emails, leader communications, talking points, FAQs, toolkits, articles, presentations, digital content and employee stories.
• Develop messaging that connects individual programs and initiatives to Sunbelt's broader strategy and business priorities.
• Tell stories that demonstrate how teams across the organization are delivering for customers and driving the business forward.
• Maintain a consistent voice while adapting communications to different audiences, from frontline employees to field and senior leadership.
• Partner with Content Production and creative resources to determine when video, graphics or other formats can increase understanding and engagement.

Communications Planning & Execution

• Manage multiple communications plans and projects simultaneously in a fast-moving environment.
• Coordinate communications calendars, sequencing and dependencies for major operational and commercial initiatives.
• Partner with stakeholders early in the planning process to clarify objectives, audiences, desired actions and measures of success.
• Balance planned communications with emerging business needs and time-sensitive operational issues.
• Ensure communications are accurate, timely and appropriately targeted.

Measurement & Continuous Improvement

• Use employee feedback, channel performance and other available data to evaluate communications effectiveness.
• Apply insights to continuously improve messaging, channels, timing and audience targeting.
• Identify recurring field communications challenges and recommend solutions.
• Share communications best practices with business partners and leaders.

Requirements:

Education & Experience:

• Bachelor’s degree in communications, journalism, public relations or a related field.
• 8+ years of communications experience, including internal communications and support for operations or a distributed/frontline workforce.
• Exceptional writing and editing skills, with the ability to translate complex business topics into clear, engaging and actionable communications.
• Demonstrated ability to develop communications strategies and drive execution across multiple channels and audiences.
• Strong business acumen and ability to partner with, counsel and influence senior leaders and cross-functional stakeholders.
• Sound judgment and agility in managing competing priorities, ambiguity and fast-moving business needs.
• Strong project management and organizational skills with excellent attention to detail.
• Audience-first mindset, with demonstrated ability to use data and feedback to improve communications effectiveness.
• Collaborative, curious and flexible, with the ability to work effectively across functions and levels of the organization.

Physical Demands:

Must be able to bend, squat, crouch and/or reach and lift up to 25 pounds or more, as required by the job. Some Sunbelt jobs may require driving for long periods of time, loading and unloading heavy equipment, performing work in extreme weather conditions including rain, wind or excessive temperatures and/or night and weekend work. All duties must be performed according to Sunbelt’s safety policies and guidelines. Reasonable accommodations may be made to comply with ADA/ADAAA.

The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day.

Sunbelt Rentals is an Equal Opportunity Employer — Minority/Female/Disabled/Veteran and any other protected ground

Base Pay Range: $113,342.00 - 155,845.80