Consultant- Content Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Consultant – Content Strategist based in India.

Join a leading technology environment focused on helping development teams deliver high-quality software through innovative testing solutions. As a Content Strategist, you will play a key role in scaling content marketing efforts, strengthening organic search visibility, and building authority across traditional search engines and AI-powered discovery platforms. You will combine SEO expertise, compelling storytelling, and Generative Engine Optimization (GEO) to create content that reaches technical and enterprise audiences. Working with AI-powered tools and cross-functional teams, you will identify content opportunities, optimize long-form resources, and expand distribution across relevant digital communities. You will also develop strategic partnerships and backlink acquisition initiatives to improve online visibility and domain authority. This fully remote, 12-month contractual opportunity is ideal for a content professional who enjoys experimentation, data-driven decision-making, and measurable digital marketing impact.

Accountabilities

SEO and Content Research: Conduct keyword research, search engine results page (SERP) analysis, and generative engine analysis to identify search intent, content gaps, emerging trends, and opportunities to improve organic visibility.
Content Strategy and Development: Create, write, edit, publish, and optimize high-quality long-form content that strengthens topical authority, improves discoverability, and supports measurable marketing objectives.
Generative Engine Optimization (GEO): Apply emerging GEO practices to improve content visibility and relevance across AI-powered search and generative discovery platforms.
AI-Assisted Content Production: Leverage large language models (LLMs) and other AI tools to accelerate ideation, research, drafting, and content optimization while maintaining editorial quality, accuracy, and consistency.
Content Distribution and Repurposing: Adapt and distribute content across platforms such as Medium, Dev.to, and other relevant third-party channels to expand reach and engage new audiences.
Developer Community Engagement: Participate in relevant Reddit communities, encourage authentic discussions, identify audience needs, and translate community insights into valuable content opportunities.
Community Growth: Develop and grow niche subreddits aligned with priority content themes to strengthen organic reach, build credibility, and encourage meaningful engagement.
Partnerships and Link Building: Identify relevant third-party websites, establish content partnerships, execute outreach campaigns, and secure guest publishing opportunities that generate high-quality backlinks.
Backlink Performance Optimization: Track backlink acquisition results, evaluate link-building effectiveness, and develop scalable processes to improve domain authority and referral opportunities.
Performance Analysis and Continuous Improvement: Monitor content performance, assess optimization opportunities, and refine content strategy based on search trends, audience behavior, and measurable results.
Cross-Functional Collaboration: Work closely with internal stakeholders to align content initiatives with broader marketing objectives, audience needs, and business priorities.
Requirements
Professional Experience: 2–5 years of hands-on experience in long-form SEO content writing, content marketing, or a related discipline. Relevant internships and freelance experience are also considered.
SEO Expertise: Strong understanding of keyword research, search intent, topical authority, on-page optimization, internal linking, and SERP analysis.
Generative Engine Optimization: Working knowledge of GEO and the evolving approaches used to improve content visibility across AI-powered search and discovery platforms.
Content Creation and Editing: Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical concepts for developer, technical, and enterprise audiences.
AI and LLM Proficiency: Practical experience using AI tools and LLMs to streamline content ideation, research, drafting, and optimization without compromising accuracy or editorial standards.
Link-Building and Outreach: Demonstrated experience with content partnerships, guest posting, backlink acquisition, and outreach strategies that support organic growth.
Content Distribution: Familiarity with publishing and distributing content through platforms such as Medium, Dev.to, Reddit, and other relevant online communities.
Analytical Skills: Ability to interpret search performance, identify content opportunities, evaluate campaign outcomes, and make data-informed recommendations.
Community Engagement: Understanding of online developer communities and the ability to participate authentically in technical discussions while identifying relevant audience insights.
Communication and Collaboration: Strong communication, organizational, and relationship-building skills, with the ability to manage multiple content initiatives independently and collaborate effectively with different teams.
Adaptability and Ownership: A proactive mindset, attention to detail, and willingness to experiment with new content formats, AI-driven workflows, and evolving search optimization techniques.
Benefits
Fully Remote Work: Work from anywhere in India, offering flexibility in your work environment.
Contract Duration: A 12-month contractual engagement with the opportunity to contribute to high-impact content initiatives.
Professional Growth: Develop expertise across SEO, GEO, AI-assisted content creation, technical content marketing, and organic growth strategies.
AI-Driven Innovation: Gain hands-on experience with LLM-powered workflows and emerging approaches to content discovery and optimization.
Cross-Functional Collaboration: Work with internal teams to develop content strategies that support broader marketing and business objectives.
Creative Ownership: Contribute ideas, experiment with distribution channels, and help shape scalable content and link-building processes.
Measurable Impact: Strengthen organic visibility, build topical authority, and contribute directly to content performance and audience engagement.