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Senior Software Development Lead-R01571575 at Brillio | Swiftcruit
Marketing cloud (skill sets - MC Advanced+Data Cloud) Job Summary We are seeking a highly skilled Salesforce Marketing Cloud (MC Advanced) and Data Cloud professional with strong experience in designing, implementing, and optimizing customer engagement solutions. The ideal candidate should possess expertise in Marketing Cloud Engagement, Data Cloud, customer journey orchestration, audience segmentation, personalization, and marketing automation while leveraging unified customer data for business outcomes. Key Responsibilities
Design and implement Marketing Cloud Advanced solutions using: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Interaction Studio / Personalization
Develop and manage multi-channel customer journeys across Email, SMS, Mobile Push, and Web channels.
Build dynamic and personalized communications using AMPscript, SSJS, HTML, CSS, and SQL.
Configure and optimize Marketing Cloud Advanced features including: Unified SMS Conversations Path Experimentation Einstein Engagement Features Advanced Automation Capabilities
Lead audience segmentation, activation, and customer engagement strategies using Salesforce Data Cloud.
Implement Data Cloud data ingestion, harmonization, identity resolution, profile unification, and activation.
Integrate Data Cloud with Marketing Cloud, Sales Cloud, Service Cloud, external systems, and data sources.
Develop Calculated Insights, Data Actions, and Real-Time Customer Profiles within Data Cloud.
Collaborate with business stakeholders to define use cases, campaign strategies, and customer experience improvements.
Optimize campaign performance through analytics, reporting, A/B testing, and customer engagement insights.
Ensure platform scalability, governance, privacy, and compliance standards are maintained.
Required SkillsSalesforce Marketing Cloud
Strong experience with: Email Studio Journey Builder Automation Studio Content Builder Mobile Studio Advertising Studio Contact Builder Audience Builder
Experience in campaign management, personalization, and customer journey orchestration.
Experience with Marketing Cloud Advanced Edition capabilities.
Salesforce Data Cloud
Expertise in: Data Streams Data Mapping Data Model Objects (DMOs) Identity Resolution Data Harmonization Unified Customer Profiles Segmentation Data Actions Calculated Insights Activation Targets
Experience integrating Data Cloud with Marketing Cloud and Salesforce Core Clouds.
Understanding of real-time customer engagement and activation frameworks.
