Consumer Product Deposit Offer Execution -Sr. Product Mgr

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for developing and managing the end-to-end product life cycle for highly complex products. Key responsibilities include conducting market research and competitor analyses, determining product pricing, developing short and long-term strategies, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.

More specifically, this role leads the end-to-end execution and governance of Deposits offer campaigns and strategic initiatives. Key responsibilities include partnering closely with Product, Marketing, and cross-functional stakeholders to deliver on strategic priorities; managing complex programs with multiple dependencies; driving execution through structured workplans and governance routines; overseeing business requirements and targeting approvals; and ensuring effective risk management through the UCRA process. The role also serves as the subject matter expert for the Deposits Offers lifecycle, identifying opportunities to enhance execution effectiveness, streamline processes, and improve offer performance through data-driven insights and continuous process improvement.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

 

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy

Responsibilities:

• Identifies and creates comprehensive plans for product development and deployment, including supporting the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities
• Oversees a set of products and maintains financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins
• Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape
• Identifies opportunities to streamline or enhance product offerings to fit client's existing and future needs and support continued growth and operational excellence
• Manages risk through implementing and monitoring effective controls in partnership with key support partners
• Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates
• Develops and influences product strategy, driving products to provide comprehensive solutions across the bank
• Own the end-to-end execution and delivery of Deposits offer campaigns and strategic initiatives.
• Partner closely with Product, Marketing, and cross-functional stakeholders to execute strategic priorities and drive business outcomes.
• Lead complex programs with multiple dependencies, stakeholders, and execution considerations, ensuring alignment and timely delivery.
• Develop and manage workplans, execution routines, and stakeholder forums to drive transparency, accountability, and effective decision-making.
• Review and approve business requirements, targeting documentation, and execution-related deliverables.
• Lead governance activities, including management of the UCRA process, while ensuring adherence to established controls and processes.
• Serve as the subject matter expert for the Deposits Offers lifecycle, providing guidance on processes, governance, targeting, and execution.
• Proactively identify and resolve execution challenges, risks, and contingency scenarios to maintain program momentum.
• Compile, analyze, and interpret performance data to evaluate offer effectiveness and inform strategic and tactical recommendations.
• Identify process gaps and implement improvements that enhance efficiency, scalability, and execution quality.
• Drive operational excellence by leveraging best practices, sharing learnings across teams, streamlining workflows, reducing risk, and increasing capacity and speed to market.

Required Qualifications:

• Demonstrated strategic planning/product management skills
• Strong analytical skills with breadth of view
• Negotiation skills
• 7+ years of relevant experience
• Demonstrated ability to build effective partnerships and lead cross-functional teams to drive execution of business objectives and strategic priorities
• Excellent verbal and written communication
• Prior experience working across products and marketing; cross-functional team leadership
• Proven success leading large-scale strategic initiatives involving diverse stakeholder groups
• Demonstrated ability to effectively manage multiple efforts with varying deadlines
• Intellectually curious, highly motivated self-starter who is quick to learn & patient through iteration
• Strong drive to deliver results; problem-solving mindset to persist despite obstacles
• Proficiency in Microsoft Office products, specifically PowerPoint, Excel and Teams
• Excellent analytical and problem-solving skills; ability to synthesize complex data, insights, and business needs into actionable strategies and recommendations

Desired Qualifications:

• Knowledge of marketing organization, campaign management, and client communication processes
• Experience with product incentive offers – structure, processes, strategy
• Experience leading large-scale cross-functional initiatives and campaigns

Skills:

• Collaboration
• Executive Presence
• Oral Communications
• Presentation Skills
• Problem Solving
• Attention to Detail
• Continuous Improvement
• Influence
• Product Management
• Strategic Thinking
• Business Analytics
• Innovative Thinking
• Market Analysis
• Process Management
• Reporting

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)

Pay and benefits information

Pay range

$116,600.00 - $174,300.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.