Content Marketing Manager

Accountabilities:

Own and manage the integrated content calendar, aligning priorities, timelines, and deliverables with demand generation campaigns, product marketing initiatives, sales objectives, and broader business goals.
Lead the end-to-end execution of a high-volume content strategy across multiple channels, formats, audiences, and stages of the buyer journey.
Oversee the creation and delivery of diverse marketing assets, including blog articles, social media content, white papers, webinars, email campaigns, case studies, thought leadership pieces, sales collateral, and competitive battlecards.
Translate campaign briefs, product messaging, business priorities, and market insights into actionable content plans and clear deliverables.
Establish scalable editorial workflows, production processes, briefing structures, and quality standards to increase content output while maintaining consistency and excellence.
Manage, coach, and develop a team of three content professionals, providing direction, prioritization, feedback, and performance accountability.
Allocate resources and responsibilities effectively, balancing team capacity, individual strengths, business impact, and tight deadlines.
Champion the responsible adoption of AI tools across the content lifecycle, including research, ideation, drafting, editing, localization, repurposing, and optimization.
Develop AI-enabled workflows, prompts, templates, and processes that improve productivity, accelerate turnaround times, and enhance content quality.
Collaborate closely with demand generation, product marketing, sales, brand, communications, and subject matter experts to ensure content supports campaign performance, lead generation, audience engagement, and pipeline growth.
Develop sales enablement materials, including competitive comparison sheets, presentations, objection-handling resources, and customer-facing collateral.
Monitor content production metrics, delivery timelines, team capacity, quality, and performance, identifying opportunities for continuous improvement.
Proactively manage competing priorities, dependencies, and production bottlenecks while keeping marketing leadership informed of progress, risks, and results.
Requirements:
At least 5 years of experience in content marketing, content strategy, editorial operations, or a related marketing discipline.
Mandatory experience in the HR industry, ideally within HR technology, human capital management (HCM), payroll, benefits, talent management, workforce management, or related B2B services.
Demonstrated experience managing and developing a team, including delegating responsibilities, setting priorities, coaching employees, and driving accountability.
Proven ability to manage high-volume content production and consistently deliver high-quality work within demanding deadlines.
Strong experience creating and overseeing a broad range of B2B marketing content, including long-form and short-form assets, campaign materials, and sales enablement resources.
Excellent project management and organizational skills, with the ability to coordinate multiple workstreams, stakeholders, and competing priorities.
Hands-on experience using AI tools to improve content production, streamline workflows, increase team productivity, and repurpose content across channels.
Exceptional writing, editing, messaging, and editorial judgment, with the ability to maintain accuracy, consistency, and brand voice at scale.
Experience collaborating with demand generation and sales teams to support marketing campaigns, customer engagement, and business objectives.
Strong communication and stakeholder management skills, with the ability to work effectively across functions, time zones, and international teams.
A proactive, adaptable, and results-oriented mindset, with the ability to thrive in a fast-paced environment where priorities evolve and execution speed matters.
Professional fluency in English.
Nice to have:
Experience working within a global or geographically distributed marketing organization.
Familiarity with marketing automation tools, content management systems (CMS), project management platforms, and digital marketing analytics.
Experience developing content for international audiences and coordinating localization or regional adaptation.
Knowledge of SEO, content distribution, conversion-focused messaging, and demand generation best practices.
Experience building scalable content operations and implementing AI-enabled processes within a marketing team.
Additional language skills relevant to Latin American markets.
Benefits:
Remote work and flexibility: Enjoy autonomy and flexibility in how and where you work.
Paid bonding leave: Benefit from paid leave to welcome and bond with a new family member.
Charitable days: Two paid days per year to support causes and initiatives that matter to you.
Reward and recognition: Access a recognition program that celebrates achievements and contributions.
Annual bonus: Eligibility for a corporate annual bonus or applicable incentive plan.
Coworking opportunities: Access flexible coworking spaces based on your location, whether for meetings, administrative needs, or a change of environment.
International exposure: Work with colleagues and professionals worldwide, expand your network, and gain valuable cross-cultural experience.
Supportive culture: Join a collaborative and people-focused environment where ideas are encouraged and contributions are recognized.
Learning and development: Access to two learning platforms to support continuous professional growth and self-paced learning.