Content, Platform and Audience Development Manager

Content, platform and audience development Manager, content marketing

The Economist Group is a global media company with a long-standing reputation built on trust and rigour in both the B2C and B2B markets. Dedicated to the pursuit of progress -- for individuals, companies and the world – we have a footprint on five continents. 

The manager, content marketing, will partner with internal and external stakeholders to create compelling content that resonates with target audience(s) across our range of platforms. Using real-time audience and platform insights, the manager will develop a robust content mix, working with internal stakeholders to distribute this among target audience(s). They will also be responsible for creating and implementing a strategic amplification plan designed to raise awareness, engagement and consideration of our brand.

The Manager, content marketing will:

• Work with the Director, content audience and platform development to identify the content needs and opportunities among our target audience(s) across our range of platforms 
• Work with the Director, content audience and platform development to create a thematic content calendar that represents the work done across the full range of Economist Impact partnerships and connects to key global moments that resonate with the brand
• Recommend content areas and messaging by audience segment, driven by a solid understanding of the data and analytics of content performance
• Act as a point of contact/coordinate with internal and external stakeholders to secure and create content, ensuring all necessary processes are adhered to 
• Work collaboratively with multiple stakeholders to develop a range of content (video, data points, articles, op-eds, Q&As, newsletters and more), designed to maximise engagement with core audience segments
• Tailor content to be suitable to the channel and medium that it will appear in
• Work with colleagues across the content, audience and platform development team to ensure a consistent strategy to our content approach across all websites and social channels
• Ensure platforms deliver the best possible user experience - optimising content signposting to deliver maximum audience engagement 
• Work with the social media lead to amplify content across Economist Impact’s social channels 
• Develop and implement a robust amplification plan to drive awareness of Economist Impact’s strategic initiatives (e.g. The Food Imperative, The Future of Trade) - timed to drive awareness at key moments of interest to the Economist Impact brand (e.g., key events), as well as alongside global moments (e.g. COP, Davos)
• Keeping track of the budget, allocating the commissioning budget, coding invoices and tracking the spend

The ideal skills for this role are:

• Previous experience creating content-led marketing strategies preferred

• An understanding how business executives utilise policy research, thought leadership and other content to drive their business objectives
• Excellent verbal and written communications skills
• Ability to leverage analytics and data to inform content development
• Strong ability to manage stakeholders (internal and external)
• Strong ability to multi-task and move between distinct projects

• Self-motivated, proactive mindset with excellent communication skills
• Ability to project manage complex activities, including multiple stakeholders
• Able to write compelling and attention-grabbing copy
• Curiosity, intelligence, enthusiasm, motivation and a “growth mindset".
• Ability to meet deadlines and prioritise work effectively
• Strong interpersonal skills, ability to work well in a team

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