Content Strategist

Accountabilities:

• Develop customized content and SEO strategies aligned with client business objectives, marketing goals, campaign performance, audience insights, and industry best practices.
• Create creative briefs and compelling content campaigns informed by competitor research, audience behavior, and opportunities across search and content.
• Apply strategic frameworks and best practices around LTV, customer generation, share of SERP, and content production.
• Use data from Google Analytics, CRM systems, SEMRush, Ahrefs, and other sources to establish measurable client goals and continuously optimize strategies.
• Manage the execution of strategic plans using Asana, delegating tasks to internal specialists and coordinating responsibilities, timelines, and deliverables with clients.
• Partner with content writers, designers, project managers, and other stakeholders to ensure campaigns are delivered on time and meet client expectations.
• Serve as the primary interface between clients and internal teams, building trusted relationships and acting as a strategic consultant for client businesses.
• Communicate proactively with clients and internal leadership regarding timelines, progress, roadblocks, opportunities, account changes, and strategic adjustments.
• Report regularly on strategy performance through bi-weekly client meetings, monthly and quarterly reports, and bi-annual business review presentations.
• Identify opportunities for account growth, including additional services, expanded content or SEO initiatives, upsells, cross-sells, and client referrals.

Requirements:

• Proven track record implementing SEO and content strategies, including keyword research, on-page optimization, and link building.
• Strong analytical skills with the ability to interpret website traffic, SEO performance, and marketing data.
• Experience using industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and other crawling or SEO platforms.
• Strong client-facing communication skills with the ability to build relationships and manage key stakeholders effectively.
• Proven organizational, project management, and time management skills, with the ability to manage multiple priorities and deadlines.
• Previous agency experience is required.
• Experience working with B2B technology and/or SaaS companies is required.
• Genuine enthusiasm for digital marketing, SEO, and content strategy.
• Ability to collaborate effectively with cross-functional teams while taking ownership of client outcomes.
• Strong interest in emerging marketing technologies, with a willingness to continuously learn how AI and automation can improve marketing and operational processes.
• Ability to work independently in a remote environment while remaining proactive, organized, and responsive.

Benefits:

• Remote-first position with the opportunity to work 100% virtually from a home office in Canada.
• Set living wage and competitive compensation.
• Medical, dental, vision, disability, and life insurance coverage for employees and families.
• Employer-paid medical coverage for employees, with a company contribution toward dependent coverage.
• Access to certified therapists through Spring Health and Headspace membership for mental well-being.
• Gympass membership and resources supporting physical wellness.
• Unlimited PTO with a two-week minimum, paid company holidays, and your birthday off.
• End-of-year company recharge from December 24 through January 1.
• Paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, increasing over time.
• Annual anniversary trip with peers and executive leadership.
• Remote collaboration through tools such as Zoom and Slack.
• Professional environment with a focus on learning, innovation, and inclusive collaboration.