[Coupang] Program Manager (GTM Strategy&Operations for New Ad Products)

About Us

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry from the ground up. We are one of the fastest-growing commerce companies that established an unparalleled reputation for being a leading and reliable force in South Korean commerce. 

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.  

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. 

Role Overview

What You Will Do

• Own the end-to-end go-to-market lifecycle for new advertising products, from market assessment and launch strategy to execution, adoption, and post-launch optimization.
• Conduct market, customer, and competitive research to identify unmet needs, industry trends, and commercialization opportunities, translating insights into actionable GTM strategies.
• Partner closely with Product teams to influence product roadmap and launch readiness by bringing customer feedback, market intelligence, and business requirements into product development.
• Develop segmentation, positioning, pricing, packaging, and launch recommendations that maximize product adoption and revenue growth.
• Lead cross-functional launch planning and execution across Sales, Marketing, Product, and Data teams, ensuring organizational readiness and consistent stakeholder alignment.
• Define launch success metrics and measurement frameworks, monitor product adoption and business performance, and continuously optimize GTM strategies based on data and customer feedback.
• Scale successful launches by developing repeatable GTM playbooks, enablement materials, best practices, and standardized commercialization processes.
• Communicate market insights, launch performance, and strategic recommendations to senior leadership to influence product strategy and business investment decisions.
• Establish and lead weekly and monthly business reviews with senior leadership and cross-functional stakeholders, driving alignment on priorities, performance, risks, and action plans.
• Identify key growth bottlenecks and adoption barriers through data-driven analysis, and develop targeted sales programs, commercialization strategies, and promotional initiatives to accelerate product adoption and revenue growth.

Minimum Qualifications

• 8–10 years of experience in program management, business operations, strategy, or related roles within e-commerce, advertising, or tech companies
• Proven track record of leading and delivering complex, cross-functional programs end-to-end, from strategy and planning through execution and measurable business impact
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and business recommendations
• Demonstrated ability to influence and align senior leaders and cross-functional stakeholders (e.g., Sales, Product, Marketing) without direct authority
• Excellent verbal and written English communication skills, with the ability to present recommendations and insights effectively to senior leadership

Preferred Qualifications

• Experience in advertising, media, performance marketing, or related commercial functions
• Experience designing and managing revenue programs, pricing and packaging strategies, or go-to-market (GTM) initiatives at scale
• Proficiency in SQL and data visualization tools (e.g., Tableau) to analyze business performance and generate actionable insights
• Experience working with CRM platforms such as Salesforce
• Business-level English proficiency with the ability to collaborate effectively across regional and global teams

Recruitment Process and Others:

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran's benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
• Job titles and responsibilities may be subject to change depending on the candidate's overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.

Privacy Notice

• • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.
  https://privacy.coupang.com/en/land/jobs/

Document Return Policy

• This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
• A job applicant, who has applied but not been finally selected for a position at Coupang (the "Company"), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
• A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a "Request for Return of Hiring Documents" [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit it by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant's designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
• In preparation for a job applicant's request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
• The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.