Creative Director

Accountabilities:

Brand Identity and Creative Vision: Define, evolve, and safeguard the brand's visual identity, tone of voice, and storytelling standards across a diverse portfolio of vacation homes, multi-unit properties, and hotels.
Social Media and Content Strategy: Lead the development of a distinctive, social-first content strategy across Instagram, TikTok, and emerging platforms, creating aspirational content that inspires travel and strengthens brand engagement.
Distribution and Conversion Optimization: Oversee property photography, listing descriptions, and merchandising assets across online travel agencies and direct-booking platforms, ensuring creative materials maximize conversion rates and revenue performance.
Campaign Development and Execution: Lead seasonal campaigns, destination launches, holiday initiatives, retreats, and brand activations from initial concept through final delivery across paid, owned, earned, and on-property channels.
Creative Team Leadership: Build, mentor, and scale a geographically distributed team of designers, photographers, videographers, copywriters, and content creators. Establish creative standards, conduct reviews, and foster a culture of collaboration, innovation, and excellence.
AI-Enabled Creative Operations: Integrate generative AI tools for image creation, video production, copywriting, editing, and workflow automation to increase creative output, improve consistency, and streamline production while preserving artistic quality.
Cross-Functional Collaboration: Partner closely with performance marketing, revenue management, real estate acquisition, and interior design teams to align creative initiatives with commercial priorities and customer expectations.
Creative Quality and Brand Consistency: Maintain high standards across properties, markets, campaigns, and distribution channels, ensuring every brand touchpoint delivers a cohesive and compelling experience.
Strategic Innovation: Identify emerging creative trends, new technologies, and evolving audience preferences to continuously improve brand storytelling, marketing effectiveness, and competitive positioning.
Requirements:
Professional Experience: At least 7 years of experience in creative leadership roles, including substantial exposure to luxury hospitality, travel, lifestyle, or other premium consumer brands.
Strong Creative Portfolio: A portfolio demonstrating personal ownership of brand systems, campaigns, and content initiatives, with evidence of creative range, strong visual judgment, and measurable business impact.
Brand Management Expertise: Proven ability to manage and evolve visual and verbal brand identities across multiple geographic markets, sub-brands, properties, or franchise partners.
Social Media Expertise: Deep understanding of social media as a primary brand-building channel, including experience developing engaging content strategies for Instagram, TikTok, and emerging platforms.
Distribution Marketing Experience: Familiarity with creative production for online travel agencies, marketplaces, retail channels, listing optimization, and merchandising, with an understanding of how creative assets influence conversion and revenue.
AI and Emerging Technologies: Practical experience incorporating generative AI tools into creative workflows, including image generation, video creation, copy assistance, editing, and operational automation.
Leadership and Team Development: Demonstrated success hiring, mentoring, and managing globally distributed creative teams across different countries and time zones.
Strategic and Commercial Mindset: Ability to translate creative vision into business results, balance brand consistency with local market needs, and collaborate effectively with cross-functional stakeholders.
Communication Skills: Excellent written and spoken English proficiency at a near-native level, with the ability to communicate creative direction clearly and influence stakeholders across teams.
Remote Work Flexibility: Availability to work during US business hours, aligned with Pacific, Central, or Eastern Time.
Geographic Eligibility: Candidates must be based outside the United States. Applicants based in Brazil are eligible to apply.
Benefits:
Competitive annual base salary: USD $75,000–$120,000, depending on location and experience.
Performance-based bonus: 15% of base salary.
Fully remote work: Work from anywhere, subject to geographic eligibility and US business-hour requirements.
Generous paid time off: Time away from work to support rest, personal commitments, and work-life balance.
International collaboration: Work with a dynamic, globally distributed team of experienced professionals across creative, marketing, hospitality, and real estate functions.
Career growth opportunities: Take ownership of creative strategy and help shape the evolution of a growing brand in the travel and hospitality industry.
Innovation-driven environment: Explore emerging technologies and creative approaches, including AI-enabled production, to influence how modern hospitality brands engage with travelers.