Creative & Production Designer

Key Responsibilities 

Creative & Strategic Design 

• Develop creative concepts aligned with specific objectives of the brief ensuring relevance and effectiveness for each stage of the marketing funnel. 

• Adhere to brand standards across all touchpoints. 

• Design and produce high-quality assets for packaging, digital, multimedia, retail and marketing campaigns. 

• Ensure designs are optimized for engagement and conversion, especially for eCommerce channels (dotcom, Amazon, marketplaces). 

• Apply a test-and-learn approach, using performance insights to iterate and improve creatives. 

Art Direction & Content Creation – for photo & video shoots  

• Storyboard and art direct photo and video shoots for both product and lifestyle imagery. 

• Coordinate with the in-house Photo Studio team for shoots, ensuring visuals align with campaign objectives. 

• Oversee and concept social media content tailored for audience engagement and brand affinity. 

• Direct visual style and tone while collaborating with copywriters for cohesive messaging. 

Agency & Vendor Management 

• Serve as a key liaison between Belkin and external creative agencies, acting as an extended arm of our organization. 

• Prepare and deliver clear, detailed creative briefs to agency partners. 

• Lead and guide agencies to ensure adherence to brand guidelines and creative standards. 

• Review and provide constructive feedback to ensure the final output fulfills the brief, meets quality standards, and achieves campaign objectives. 

Cross-Functional Collaboration 

• Work closely with other designers, renderers, copywriters, and marketing team members to deliver cohesive and effective collaterals. 

• Collaborate with external agencies to ensure alignment with Belkin’s visual identity and performance goals. 

Brand Consistency & Quality Control 

• Ensure brand message and visual identity are consistent across all media and channels. 

• Maintain 100% accuracy in all produced materials with thorough proofing. 

Time Management 

• Track project timelines and upload final deliverables to the respective asset repositories. 

• Manage multiple projects simultaneously, meeting deadlines without compromising quality. 

• Ability to work under pressure to manage different projects and channel assets 

Core Competencies 

• Strategic Creativity – Ability to merge brand aesthetics with marketing effectiveness. 

• Quality Focus – Meticulous attention to detail and polished execution. 

• Problem-Solving – Ability to simplify complex challenges and find effective solutions. 

• Communication Skills – Clear and persuasive verbal, written, and visual communication. 

• Sense of Urgency – Ability to prioritize, react quickly, and meet tight deadlines. 

• Teamwork – Collaborative mindset with openness to feedback and diverse ideas. 

• Adaptable & Flexible – creative mindset to wear different creative caps for different channel assets 

• Timing flexibility as we work in different time zones with the US, where there will be early morning calls and demands for longer working hours during peak periods 

Education & Experience Requirements 

• BFA in Graphic Design or equivalent. 

• Minimum 5 years’ experience as a graphic designer, preferably in consumer brands or agencies. 

• Proven track record of designing for various funnel stages with measurable results. 

• Photo art direction experience for both product and lifestyle imagery. 

• Experience managing complex video production projects (studio and location). 

• It is advantageous to have experience briefing, managing, and evaluating creative agency partners. 

• Proficiency with Adobe Creative Suite, Microsoft Office, and PowerPoint; web proficiency a plus. 

• Strong interpersonal skills and the ability to work effectively with internal and external partners.