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Kuala Lumpur, Malaysia
Onsite
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
Role Purpose:
The Creative Solutions Executive develops and delivers creative, commercially focused solutions that connect clients’ business objectives with Astro’s content, talent, platforms and audiences. Working closely with strategy, sales, content, production and digital teams, the role translates client briefs into clear, engaging and executable campaigns. Strong proficiency in both English and Chinese is essential for this role.
## Key Responsibilities
### Creative Strategy and Ideation
• Develop creative strategies and campaign ideas that respond to client objectives, audience needs and the media landscape.
• Translate briefs into clear recommendations, concepts and plans, supported by relevant research and audience or market insights.
• Lead or contribute to brainstorming sessions and collaborate with cross-functional teams to develop original, compelling ideas.
• Identify opportunities to connect client brands with Astro’s content, talent, IPs, platforms and audience communities.
• Present ideas clearly and confidently to internal stakeholders and clients.
### Digital and AI-Enabled Creativity
• Bring a strong understanding of digital platforms, social behaviour, content formats and emerging trends into campaign thinking.
• Develop ideas that work across relevant channels, including social, video, radio, TV, on-ground experiences and other digital touchpoints.
• Use AI tools and other digital technologies to support research, ideation, content development, visualisation and workflow efficiency.
• Apply sound judgement when using AI: check accuracy, protect confidential information, and ensure outputs are original, appropriate and aligned with brand and campaign requirements.
• Stay curious about new tools, formats and technologies, and share useful approaches with the team.
### Project and Campaign Management
• Coordinate the creative process from brief and ideation through development, production and delivery.
• Manage multiple projects at once, keeping timelines, milestones, deliverables and approvals on track.
• Work closely with Sales and internal teams to clarify requirements, share progress, gather feedback and resolve issues.
• Coordinate with content, production, implementation and other relevant teams to ensure ideas are practical and deliverable.
• Monitor campaign requirements, resources and budgets, escalating risks or changes early.
### Quality and Brand Standards
• Review creative work to ensure it is accurate, well-crafted, on brief and suitable for the intended audience and channel.
• Maintain consistency with client brand guidelines and Astro’s standards across campaign materials and touchpoints.
• Respond constructively to feedback and help improve the quality and effectiveness of creative outputs.
• Check that proposals and deliverables are clear, complete and ready for presentation or execution.
### Collaboration and Commercial Development
• Build effective working relationships with Sales, Marketing, Content, Production and other internal teams.
• Work with external agencies, freelancers and vendors when required, ensuring they understand the brief, timelines and budget.
• Identify new monetisation opportunities by applying emerging content and audience trends, extending the value of existing assets, and exploring relevant partnerships.
• Contribute to post-campaign reviews, capturing learnings and identifying ways to improve future solutions.
REQUIREMENTS:
## Job Requirements
• Diploma or bachelor’s degree in Marketing, Advertising, Communications, Creative Industries, Business or a related field. Relevant experience may be considered in place of a degree.
• Experience in media, advertising, marketing, public relations, broadcasting or a related creative environment is an advantage.
• Strong communication, writing and presentation skills. Strong proficiency in English and Chinese.
• Creative and strategic thinker, able to turn a brief into clear, relevant and practical ideas.
• Digitally savvy, with a good understanding of social platforms, digital content and audience behaviour.
• Comfortable using AI and digital tools to support creative and strategic work, with care for accuracy, originality, confidentiality and brand suitability.
• Highly organised and meticulous, with the ability to manage several projects and meet deadlines.
• Collaborative, self-motivated and able to work effectively with people across different teams.
• Professional and confident when handling feedback, changing priorities and demanding situations.