Creative Strategist, Brand Experience Strategy and AI Integration

Creative Strategist, Brand Experience Strategy and AI Integration

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

HPE is seeking a Creative Strategist for Brand Experience Strategy and AI Integration. This role defines how brand, storytelling, and digital experiences come together across the organization. The Creative Strategist helps shape the evolution of HPE’s digital ecosystem by connecting business priorities, customer needs, and emerging technologies into coherent, scalable experiences.

The role operates across brand, design, content, web, product, and marketing teams to guide strategic direction and creative execution. This includes shaping narrative frameworks, defining experience principles, influencing platform strategy, and identifying opportunities where AI can improve how experiences are created, personalized, and delivered.

The Creative Strategist balances conceptual thinking with operational awareness, helping teams move beyond campaign-by-campaign execution toward connected, product-oriented experiences that scale across the ecosystem. Success is reflected in stronger experience cohesion, clearer storytelling, improved engagement, and systems that can evolve alongside customer and business needs.

Responsibilities:

• Define and evolve digital and brand experience strategies aligned to business goals
• Shape cohesive storytelling frameworks across web, campaigns, product, and platform experiences
• Partner across design, brand, content, engineering, and marketing teams to guide execution
• Help establish scalable creative systems, governance models, and experience principles
• Apply AI to improve content creation, personalization, discoverability, and operational workflows
• Identify opportunities to simplify fragmented experiences into unified customer journeys
• Use data, research, and customer insights to inform strategic recommendations
• Influence roadmap planning across digital experiences, platforms, and ecosystem initiatives
• Drive alignment between brand expression, UX strategy, and platform capabilities
• Champion scalable, reusable approaches to content, design systems, and digital storytelling

Requirements:

• 6+ years of experience in creative strategy, digital strategy, brand experience, UX strategy, or related fields
• Experience supporting or leading large-scale digital ecosystem or transformation initiatives
• Strong understanding of brand systems, digital platforms, UX, content strategy, and customer journeys
• Practical experience applying AI to creative, content, or digital workflows
• Ability to influence cross-functional teams and executive stakeholders without direct authority
• Strong communication, organizational, and prioritization skills
• Ability to balance strategic thinking with executional realities

Preferred:

• Experience working across enterprise or global digital ecosystems
• Familiarity with design systems, scalable content frameworks, and platform-based experiences
• Experience operating within agile, product-oriented, or cross-functional delivery models
• Understanding of emerging AI-assisted creative and experience workflows
• Background collaborating across brand, product, and marketing organizations

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

Job:

Marketing

Job Level:

Expert

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 120,000 - 243,000 in California
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

Recruitment Fraud Alert

We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.

All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.