Creative Strategist, Growth Marketing

Accountabilities

• Own and develop the creative strategy and roadmap across Mexico and other Latin American markets, aligning creative priorities with business objectives, campaign performance, and testing opportunities.

• Research, develop, and pitch innovative creative concepts that support paid media, App Store Optimization (ASO), and partner marketing initiatives.

• Analyze market trends, competitor activities, consumer behavior, and customer insights to identify new creative opportunities across paid, organic, and partner channels.

• Collaborate with Growth Marketing teams to establish testing schedules, campaign structures, and creative performance objectives.

• Monitor and evaluate creative performance weekly using analytics platforms such as Omni, identifying opportunities to continue, optimize, refresh, or replace existing assets.

• Translate creative performance metrics into actionable insights and communicate recommendations to internal teams, contractors, and creative partners.

• Lead creative production from concept development to final delivery, including copywriting, scripting, visual direction, and detailed project briefs.

• Prepare and manage creative briefs through project management tools such as Jira, ensuring clear objectives, specifications, and deliverables for internal designers and external contractors.

• Coordinate production timelines, allocate assignments according to creative formats and contractor availability, manage feedback rounds, and ensure deadlines are met.

• Review and approve creative deliverables, prepare final assets for campaign launches, establish naming conventions, and coordinate handovers to Growth Marketing teams.

• Manage creative production budgets by reviewing contractor invoices, maintaining accurate budget trackers, and coordinating payments with Accounting.

• Adapt successful creative concepts to different Latin American markets, ensuring cultural relevance, appropriate messaging, and compliance with local legal and regulatory requirements.

• Work closely with Brand, Product, and Customer Research teams to align creative initiatives with brand campaigns, product launches, updates, and emerging customer insights.

• Participate in partner meetings and develop creative and growth initiatives that help external partners activate marketing programs and expand customer reach.

• Support creative production across multiple countries, collaborating with international teams and maintaining flexibility when coordinating with colleagues in the United States and Asia.

Requirements:

• At least 5 years of experience in creative strategy, preferably within an advertising agency or an in-house marketing team.

• Proven experience developing and executing creative campaigns that generate measurable results in performance marketing.

• Strong understanding of marketing principles, brand positioning, creative development, and consumer behavior.

• Fluency in both Spanish and English, with excellent Spanish copywriting skills and the ability to create natural, engaging, and culturally relevant messaging.

• Demonstrated experience managing freelance designers, creative contractors, or external production partners, including budgets, timelines, and deliverables.

• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams, markets, and stakeholders.

• Strong project management and organizational skills, with the ability to manage multiple creative projects and competing priorities.

• Proficiency in creative research and project management tools, particularly Jira, as well as marketing analytics platforms such as Google Analytics, Adjust, Looker, and Excel.

Preferred Skills & Experience:

• At least 3 years of experience working closely with performance marketing teams.

• At least 3 years of experience in graphic design or motion design.

• Familiarity with marketing within regulated financial services, including advertising disclaimers, compliance standards, and local regulatory requirements.

• Strong cultural understanding of Latin American markets beyond Mexico, including Guatemala and the Dominican Republic.

• Experience interpreting creative performance data and translating insights into effective testing and optimization strategies.

• Interest in international collaboration and working with diverse teams across different time zones.

Benefits:

• Remote-first working environment with the opportunity to collaborate with international teams.

• Access to global office hubs, including Mexico City, alongside locations across North America, Africa, Asia, and other regions.

• Opportunity to contribute to a mission-driven organization focused on expanding financial inclusion and access to financial services.

• Exposure to innovative fintech solutions, performance marketing strategies, and large-scale customer acquisition initiatives.

• Opportunity to take ownership of creative strategy and influence brand positioning across multiple international markets.

• Collaborative and diverse working culture that values inclusion, creativity, and different perspectives.

• Opportunities for professional development and growth within a rapidly evolving international business.

• Exposure to cross-functional collaboration with experienced professionals in Growth Marketing, Brand, Product, Customer Research, and Partnerships.