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United States
Remote only
Gametime is a mobile-first marketplace for last-minute tickets to live sports, music and theater in more than 50 cities across the U.S. and Canada. We exist to bring people together through great live experiences, the once-in-a-lifetime moments fans remember. We're a profitable, growing company, and we're building the creative engine to match our ambition.
We're looking for a senior strategist who turns culture and insight into creative briefs, and turns good creative into “great.”
Gametime's Creative team is evolving from static-first, conversion-only paid social production to a full-funnel and multi-channel mandate that includes paid social, but also: CRM, TV, product visual merchandising, creator content, organic social and more. Our Brand & Growth Marketing partners set brand and channel strategy. Our creatives direct and make the work. You sit in the middle, translating a brand brief into a creative brief sharp enough to make the work better, or bringing the cultural insight that keeps both brand and performance creative relevant to fans of sports, music and theater.
This is a senior individual contributor role with no permanent direct reports, though you'll guide freelance strategists when we need extra capacity. You'll report to the VP of Creative and work across creative that maps to both Growth and Brand Marketing.
You'll be accountable for three key outcomes. Your point of view shapes how you get there.
You'll also lead and guide freelance strategists when projects need extra capacity, setting the brief standard they work to, and you'll be one of several mentors for junior creatives on the team, sharing the craft of strategy.
By month 6 the brief is a tool people rely on; by month 12 our new platforms have clear answers.
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When |
What's true |
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First 90 days |
You've taken over the creative brief process, shipped briefs for live work, and met the creative, brand marketing, Growth and channel partners you'll work with most. You've reviewed what we've already made and proposed the first platform or initiative to take on, agreed with the VP of Creative and Growth. |
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By 6 months |
A creative brief standard is in use, and creative directors say it helps. Strategy for at least two new platforms is in market with first tests running and learnings written up. You've defined what better UGC looks like and how we'll get there. A recurring rhythm for cultural insight is in place, and both brand and performance creative use it. |
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By 12 months |
A brand campaign has been briefed end to end with you. At least one new platform has moved from experiment to a clear decision to scale or stop, with the reasoning. Creative made from your briefs shows measurable lift against baseline in testing. Creative directors and channel leads point to the briefs as a reason the work got better. |
We'd rather you meet these four fully than half-meet twelve.
This is a broad senior role with no permanent direct reports, so your influence comes from the quality of your thinking. You'll work with several creative leads, channel leads and brand marketing partners, and you'll need to build trust and clear decision rights with each.
Brand campaigns take priority when work competes for your time, and priorities will move as our marketing org evolves. Some of the platforms you'll take on are new to us, so you'll be setting the playbook as much as following one. The creative brief process is yours to shape.
The role is remote. If you like building the standard rather than inheriting it, you'll like it here.
At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.
Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
