This job of Royal Canin Korea will be responsible for strategic growth engine connecting brand and consumer by integrating cross-channel acquisition across online, offline, and Naver Shop-in-Shop with an omni-channel CRM ecosystem. This role drives next-level business growth and maximizes LTV through data-driven performance analysis, lifecycle management, by integrating and orchestrating multiple channel CRM campaigns by collaborating with Internal (Local, APAC region and Headquarters) stakeholders, and external vendor partners.
[Key Responsibilities]
OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION (25%)
- Integrated Multi-channel Management: Gain deep insights into all acquisition touchpoints, including performance media, Naver Shop-in-Shop, and offline channels, to analyze and optimize their overall impact.
- Consumer Journey Optimization: Map out end-to-end customer journeys strategies across various entry points and collaborate closely with cross-functional teams to maximize conversion rates and seamless user journeys.
- Performance Analytics & Strategy: Combine performance data from all channels to find clear insights and lead the planning and execution of future acquisition strategies.
INTEGRATED CRM LEADERSHIP & MANAGEMENT (50%)
- Unified CRM Governance: Maintain a comprehensive view of all CRM campaigns (Naver TalkTalk, KakaoTalk, LMS) by overseeing and managing the master integrated marketing calendar.
- Lifecycle & Fatigue Management: Architect and manage consumer lifecycles and personalized journeys while carefully controlling message frequency to avoid annoying consumers and keep them engaged.
- CRM Leadership: Provide strategic direction to channel managers, establish precise consumer segmentation and targeting strategies, and harmonize tactics for synergetic campaign outcomes.
- Strategic CRM Advancement: Beyond managing local dedicated CRM, actively collaborate with Global/Regional teams to co-create and deploy next-generation CRM models and advanced lifecycle journeys. Lead the strategic alignment across local, regional, and global stakeholders to ensure successful end-to-end integration of future CRM ecosystems.
CRM CAMPAIGN MANAGEMENT (25%)
- Campaign Strategy & Leadership: Lead the design and strategic direction of CRM campaigns, defining objectives, user journeys, and content frameworks.
- Vendor Management & Quality Excellence: Collaborate with external vendors to translate strategies into execution, providing clear briefs, constructive feedback, and ongoing guidance to ensure high-quality deliverables and consistent brand standards.
- Performance Optimization: Oversee campaign performance, leveraging insights, testing strategies, and post-campaign learnings to continuously maximize performance.
- Cross-functional Collaboration: Build strong partnerships with cross-functional teams to coordinate, create, and manage campaigns by implementing user journeys and segmentation strategies.
[Job Specifications/Qualifications]
- Bachelor’s degree in marketing, business related discipline
- 7+ years in CRM and growth marketing with proven expertise in acquisition and CRM management
- FMCG marketing with knowledge of ecosystem and CRM
- Demonstrated success in full-funnel optimization via data-driven A/B testing and rapid experimentation
- Strong cross-functional partnership skills across sales and marketing teams
- Fluence English skill both written and spoken
[Key Supporting Competencies]
- Strongly strategic planning and execution
- Effective stakeholder management & collaborative capability
- Growth Mindset & Continuous Improvement
- Proven multiple projects and program management
- Data-driven Decision Making
