CRM Operations Manager

At MyFitnessPal, we believe good health starts with what you eat. We provide tools, resources and support to enable users to reach their health goals.

We’re looking for a CRM Operations Manager to join the Lifecycle Marketing Team who will strengthen the data foundation and operational mechanics behind our lifecycle marketing programs. You will focus on enabling the team to work smarter, building scalable frameworks, unlocking new personalization and data opportunities, and partnering with the Ads team to execute programs for our partners. You’ll play a critical role in how we use Braze, Amplitude, and our data infrastructure to deliver more relevant experiences and enable the team to move faster and smarter.

The Lifecycle Marketing team at MyFitnessPal collaborates with all business units to help drive our business forward and help our users achieve their goals, while at the same time running their own experiments to drive subscriptions and engagement..

This is a hands-on role for someone who has deep technical knowledge of Braze, understands data platforms, and is hands-on in trouble-shooting issues for the team and cross-functional stakeholders.

What you’ll be doing:

Platform & Process Enablement

• Serve as the team’s Braze expert, helping the organization use the platform effectively for segmentation, personalization, and experimentation
• Document CRM processes, naming conventions, and governance standards to maintain clean and reliable data across systems
• Act as the Lifecycle Marketing point of contact with Data Engineering and MarTech for troubleshooting, monitoring data pipelines, and validating new integrations
• Identify and implement automation opportunities that streamline workflows and reduce manual tasks

Personalization Enablement

• Partner with Lifecycle Marketers, Data Engineering, and Product teams to improve data pipelines, attributes, and events powering personalization
• Manage segmentation, dynamic content, and automation logic in Braze to support targeted, behavior-based messaging
• Develop reusable templates and modular components that increase campaign speed, consistency, and scalability

Campaign Execution & Project Management

• Develop and maintain a source of truth for what campaigns and canvases are currently running, what’s up next, and what has been stopped
• Help keep the team on track and on time for high priority deliverables
• Support the setup and QA of complex lifecycle campaigns and triggered journeys in Braze
• Conduct rendering and link testing, ensuring all messages meet creative, technical, and deliverability standards
• Assist with dynamic content and data-driven configurations for advanced campaigns
• Execute on Ads team campaigns across email and IAMs

Qualifications to be successful in this role:

• 4 - 6+ years of experience in CRM, Lifecycle Marketing, or Marketing Operations, ideally in consumer tech or subscription-based consumer product
• Advanced working knowledge of Braze, including Canvas orchestration, Connected Content, and Liquid logic for personalization
• Proficiency in HTML/CSS and basic JavaScript for complex email and in-app message development and troubleshooting
• Working knowledge of SQL or comparable tools to validate data and support CRM operations
• Solid understanding of CRM data structures (events, attributes, subscription states, segmentation)
• Adoption of the latest AI tools in Braze and Claude to support efficiency and effectiveness of your work
• Excellent attention to detail, process discipline, and cross-functional communication skills

Values you’ll model

• Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
• Live Good Health — champion healthy habits and balance in how we work and what we ship.
• Be Data-Inspired — ground decisions in research and data; measure what matters.
• Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
• Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
• Make It Happen — bias to action; deliver impact with craft and accountability.

 

The reasonably estimated salary for this role at MyFitnessPal ranges from $100,000 - $135,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.