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Position Summary:
The CRM Strategy Specialist supports the development and execution of lifecycle marketing programs across Mohegan Digital's iGaming markets. Working closely with the CRM Strategy team, this role contributes to player segmentation, campaign ideation, creative briefing, and performance analysis, building the foundational skills of a career CRM strategist within a fast-moving, data-driven marketing environment.
This is a junior-level strategy role. The ideal candidate is analytically grounded, curious about player behavior, and eager to develop a deep understanding of lifecycle CRM in regulated online gaming.
Primary Duties and Responsibilities includes but are not limited to:
Campaign Strategy Support
- Assist Sr. Lifecycle Strategists in developing campaign concepts, audience logic, and messaging frameworks across email, push, and SMS channels
- Contribute to creative briefs, translating segment insights and campaign goals into clear direction for creative and operations teams
- Support the development and documentation of player journey maps, trigger logic, and segmentation rules
- Research competitive CRM programs, industry trends, and best practices to inform strategy recommendations
Segmentation & Player Analysis
- Assist in building and maintaining behavioral segments using ESP and data tools, in collaboration with BI and operations
- Analyze player cohort to identify opportunities for lifecycle intervention
- Support A/B test setup, hypothesis documentation, and results analysis
- Maintain segment documentation and ensure accuracy of audience logic prior to campaign deployment
Campaign Operations Coordination
- Track campaign status across active programs and flag risks or delays to the Sr. Strategist
- Maintain campaign calendars and contribute to campaign intake documentation
- Support post-campaign reporting by compiling performance data and summarizing results against KPIs
Compliance & Quality
- Ensure all campaign work adheres to jurisdictional regulatory requirements for CT, PA, and ON markets
- Flag compliance questions to the appropriate Sr. Strategist or Operations lead before campaigns advance
Minimum Education and Qualifications:
- Bachelor’s Degree in Mathematics, Computer Science, Economics, or other related fields
- One plus years of experience in CRM, digital marketing, marketing analytics, or a related role
- Familiarity with ESP platforms (Optimove, Braze, XtremePush, or similar)
- Strong analytical foundation, comfortable interpreting campaign data and drawing actionable conclusions
- Excellent written communication skills; able to contribute to briefs, Power Point decks, and status documents clearly and concisely
- Highly organized with strong attention to detail and the ability to manage multiple concurrent workstreams
- Proficiency in Microsoft Office Suite products and applications
- Comfortable working in project management tools (Asana)
Preferred Qualifications:
- Experience in iGaming, sports betting, or a similarly regulated digital marketing environment
- Exposure to behavioral segmentation, lifecycle automation, or triggered messaging programs
- Experience working within a multi-market or multi-jurisdiction marketing team
- Understanding of responsible gaming principles and their application to CRM communication
Competencies:
- Curious and self-directed
- Player-first mindset, thinking about messaging from the player's perspective, not just the promotion mechanics
- Detail-oriented without losing sight of the objective
- Collaborative, working well within a fast-moving team where strategy and operations are closely connected
- Growth-oriented, actively developing toward a Sr. Strategist role and receptive to feedback and coaching
- Comfortable with ambiguity, operating effectively in an environment where programs are still being built
Training Requirements:
- Mohegan corporate and departmental policies and procedures
- Jurisdictional regulatory requirements
- ESP and CRM platform training as applicable
- Mohegan compliance review and approval processes
Physical Demands and Work Environment:
- Remote or hybrid office environment
- Must be able to sit in front of a computer screen for extended periods of time
- Must be able to work various shifts and flexible hours during busy periods of the sports calendar
- Occasional travel required
This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan Digital reserves the right to make changes in the above job description whenever necessary.
Work Shift:
Regular
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Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.
