Under the direction of the Manager, Cross Property Marketing the Cross Property Marketing Specialist is responsible for supporting cross-property marketing initiatives across all tribal entities by coordinating campaign execution, facilitating communication between stakeholders, and assisting with the implementation of cross-promotional opportunities. This role supports the day-to-day administration of the loyalty program, helps maintain project timelines, prepares campaign materials and reports, and ensures marketing activities are executed accurately and efficiently. The Specialist works collaboratively with internal teams to support organizational marketing goals and deliver a consistent guest experience across all properties.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Coordinates and executes cross-property marketing campaigns and initiatives across all tribal entities, ensuring projects are completed accurately, on schedule, and aligned with business objectives.
2. Supports the administration, promotion, and communication of the enterprise-wide loyalty program, assisting with offers, member engagement initiatives, and campaign execution.
3. Develops creative briefs, opens marketing jobs, and manages project workflows, including routing approvals, tracking deadlines, and ensuring timely delivery of marketing assets.
4. Conducts audits and reviews of cross-property and loyalty program marketing materials, including artwork, promotional assets, collateral, and member communications, to ensure brand consistency, accuracy, compliance, and quality standards.
5. Collaborates with internal departments, tribal entities, and external vendors to support cross-promotional opportunities and the successful execution of marketing campaigns, events, and communications.
6. Compiles campaign and loyalty program performance reports and assists with data analysis to measure effectiveness and identify opportunities for improvement.
7. Performs other duties as assigned to support the efficient operation of the department.
EDUCATION, EXPERIENCE AND QUALIFICATIONS
- Bachelor’s Degree in Marketing or related field required.
- Minimum two (2) years of experience in creative, marketing or campaign management is required.
- Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
KNOWLEDGE, SKILLS AND ABILITIES (KSA)
- Advanced knowledge marketing campaign planning, coordination, and execution across multiple channels, including email, digital, social media, web, and on-property marketing
- Knowledge of brand standards, marketing quality assurance practices, and creative review processes.
- Knowledge of segmentation metrics and marketing KPI’s a plus.
- Ability to build, maintain, and foster effective working relationships across multiple properties, departments, stakeholders, and external vendors to ensure alignment, collaboration, and successful execution of cross-property marketing and loyalty initiatives.
- Must be able to work collaboratively and independently.
- Must have demonstrable oral and written communication skills.
- Must be assertive, detail oriented and have strong organizational skills.
- Must possess a curiosity and a willingness to take calculated risks with potential for a positive return on investment (ROI).
- Must be able to translate business goals and outcomes and create actionable, measurable plans.
- Must have a strong passion for innovation, best-in-class standards, and continual learning and development.
LICENSES, CERTIFICATIONS AND REGISTRATIONS
- At the discretion of the San Manuel Tribal Gaming Commission, you may be required to obtain and maintain a gaming license.
- No Driving Responsibilities: Role does not require a driver’s license or insurance.
PHYSICAL REQUIREMENTS/ WORKING CONDITIONS – ENVIRONMENT
The physical demands and working environment described here are representative of those that an employee encounters and must be met by an employee to successfully perform the essential functions of this job.
- Primary work environment is in a climate-controlled office setting.
- Work requires travel to attend meetings, trade shows, and conferences.
- Incumbents may be required to work evening, weekend and holiday shifts.
- Must be able to work in a fast-paced, high-demand environment.
- Strength sufficient to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects and/or move up to 40 pounds occasionally.
- Sedentary work: involves sitting most of the time. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- Physical activities that apply to the essential functions of the position are balancing, stooping, kneeling, crouching, reaching, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions.
- Hearing sufficient to hear conversational levels in person, via videoconference and over the telephone.
- Speech sufficient to make oneself heard and understood in person, in front of groups, in meetings, via videoconference and over the telephone.
- Visual acuity that meets the requirements of the position: The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading and visual inspection of employees, visitors or facility.
- Mobility sufficient to safely move in an office environment, walk, stoop, bend and kneel, and enter, exit and operate a motor vehicle in the course of travel to promotional events, meetings, conferences, trade shows and San Manuel properties.
- Endurance sufficient to sit, walk and stand for extended periods, and maintain efficiency throughout the entire work shift and during extended work hours.
- The employee may be exposed to fumes or airborne particles including secondhand smoke.
Reasonable accommodation will be made in compliance with all applicable law.
As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!
