Demand Generation Manager

Key Responsibilities

Campaign Execution 

Design and execute integrated campaigns across email, paid media, content, and webinars. 

Leverage HubSpot for campaign automation, lead nurturing, and audience segmentation. 

Develop landing pages and A/B tests to optimize conversion rates. 

Manage and refine paid acquisition efforts (PPC, retargeting, social ads). 

Funnel Optimization & Revenue Alignment 

Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates. 

Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution. 

Implement and evolve lead scoring models based on engagement and fit. 

Performance Tracking & Insights 

Manage contact and company data to effectively segment ICP marketing contactable audiences for a high volume of personalized campaigns 

Measure performance against KPIs and monitor ROI, CPL, CPA, and pipeline impact for all campaigns. 

Build and deliver actionable performance dashboards in HubSpot. 

Use data-driven insights to continually improve targeting, messaging, and channel mix. 

Content & Thought Leadership Activation 

Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets. 

Repurpose content for multiple channels to maximize reach and impact. 

Collaboration & Process Improvement 

Maintain a shared marketing activities calendar to ensure alignment across campaigns and events. 

Document and refine demand generation processes for scalability. 

Drive sales and marketing alignment through regular check-ins and shared performance reviews. 

Required Qualifications

Bachelor’s degree in marketing, business, communications, or related field. 
5+ years in demand generation or growth marketing for a B2B SaaS company. 
Proven track record of meeting or exceeding lead and revenue targets. 
Expert-level HubSpot skills (automation, workflows, lead scoring, data management, reporting). 
Proficiency in SEO, paid media management, and conversion rate optimization. 
Strong analytical skills with the ability to translate data into actionable strategies. 
Exceptional collaboration skills and ability to work cross-functionally in a remote environment. 
Minimal travel (<10% annually). 

Preferred Qualifications

HubSpot certifications in Marketing Hub and Reporting. 

Familiarity with webinar platforms like Zoom and event-driven marketing strategies. 

Experience in higher education technology or email marketing. 

Ready to Make an Impact?

If you’re passionate about measurable marketing impact and want to own demand generation in a high-growth, mission-driven SaaS company, we’d love to hear from you. 

Apply now and be part of a team that’s transforming higher education!