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București, România
Onsite
Mission
At ING, we believe there is a story behind every digital interaction. As a Digital Analytics Specialist, your mission is to turn complex digital journeys into clear, actionable insights that improve customer experience and drive business growth. You will act as the voice of the end‑consumer in data, combining technical expertise with business understanding to ensure our digital platforms are accurately tracked, continuously optimized, and truly customer‑centric.
About the team
You’ll join a cross-functional agile squad where analytics, product, marketing, and technology work closely together to shape better digital experiences. We are a collaborative and supportive team that values curiosity, open communication, and shared ownership. By combining diverse perspectives and expertise, we turn data into meaningful insights that improve customer journeys, optimize performance, and create real impact for both our customers and the business.
Your day to day
As a Digital Analytics Specialist in an Agile Way of Working, you will be a part of a Squad and will dedicate your time and efforts to achieve the tribe/ squad’s purpose:
Design and own the digital tracking strategy across ING’s open and secure platforms, ensuring accurate measurement of customer journeys and sales funnels.
Manage the implementation and optimization of digital analytics and tag management & cookies solutions (managing pixel & cookies implementation) from requirements gathering and taxonomy design to testing and validation.
Translate data into insights by identifying drop‑out points, conversion opportunities, and experience gaps, and recommending concrete optimization actions.
Create and automate meaningful E2E sales funnel dashboards and KPIs, delivering both executive level overviews and detailed performance insights.
Act as the main point of contact for tracking‑related topics, providing consultancy and analytics architecture guidance to internal and external stakeholders.
Ensure high data quality by leading regular tagging audits, identifying gaps in data capture, and continuously improving tracking accuracy.
Collaborate closely with product, UX, marketing, and technology teams to improve online conversions and campaign effectiveness.
Contribute to growing analytics maturity within ING by sharing best practices, supporting onboarding, and enabling stakeholders to make data‑driven decisions.
Be knowledgeable about digital advertising (Google Ads, Meta, LinkedIn, TikTok etc.) and the paid media ecosystem.
What you bring to the team
A solid background in digital or web analytics, with hands‑on experience turning data into insights that influence real business decisions.
Strong knowledge of web and mobile analytics tools (GA4, Looker Studio, Adobe Analytics), mobile measurement platforms (Adjust) and tag management solutions (GTM, Tealium), with a good understanding of digital marketing and online journeys.
The ability to connect technical details with business context, translating complex tracking setups into clear, actionable outcomes.
A sharp eye for data quality and accuracy, combined with the curiosity to continuously improve how digital journeys are measured.
Confidence in working across teams, with communication skills to explain insights clearly and influence stakeholders at different levels.
A proactive, solution‑oriented mindset—you take ownership, challenge the status quo, and look for better ways of doing things.
A genuine passion for customer experience, delivery, and continuous learning, paired with the energy to make things happen.
What we offer
Impactful work in a fun and collaborative environment.
Open-concept offices designed for both team work and relaxation.
Corporate events and social gatherings.
Hybrid way of working with flexible working schedule and short week options.
Monthly budget on Benefit platform.
Extra annual leave days depending on the total length of working experience.
Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications.
Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments.
Context to make an impact through Sustainability and Corporate Social Responsibility projects.
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How to Apply
Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!
Discover ING Bank Romania
ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.
To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.
ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.
Join us!