Role Overview
The Digital Client Success Manager (DCSM) serves as the primary strategic and operational point of contact for assigned digital marketing clients, ensuring successful campaign execution, strong client relationships, and measurable performance outcomes. This role is responsible for managing the full lifecycle of digital marketing campaigns, including client onboarding, strategic planning, campaign coordination, launch readiness, optimization, reporting, and ongoing performance management.
Key responsibilities include leading client communication and strategic discussions, coordinating cross-functional workflows, overseeing campaign execution timelines, monitoring campaign performance, identifying optimization opportunities, and delivering actionable insights and recommendations to clients. The DCSM partners closely with Sales, Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing teams to ensure campaigns are executed efficiently, accurately, and in alignment with client enrollment and marketing objectives.
This role plays a critical part in supporting client retention, operational excellence, and long-term account growth by delivering a high-quality client experience, driving strategic value, and ensuring successful digital marketing outcomes across Encoura’s client portfolio.
A Day in the Life
- Lead the day-to-day management of a portfolio of digital marketing clients and campaigns, serving as the primary point of contact for strategic guidance, campaign updates, and ongoing support
- Coordinate campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule
- Manage campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments
- Monitor campaign pacing, performance, and key KPIs while proactively identifying optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance
- Analyze reporting data and platform insights to develop strategic recommendations and communicate campaign performance clearly to clients and internal stakeholders
- Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations focused on achieving enrollment and marketing objectives
- Troubleshoot campaign, tracking, reporting, or operational issues while coordinating timely resolution across internal teams and external partners
- Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional digital marketing strategies aligned with client goals
- Collaborate cross-functionally to improve internal workflows, operational efficiencies, communication processes, and scalable service delivery standards
- Stay informed on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices to continuously improve campaign strategy and client outcomes
Role Progression
- Within 1 month, you’ll: Complete onboarding and platform training while shadowing experienced team members across client communication, campaign execution, reporting workflows, and internal processes. Develop a working knowledge of Encoura’s digital products, systems, and cross-functional collaboration model, and begin independently supporting low-risk operational and campaign tasks.
- Within 3 months, you’ll: Co-dependently manage day-to-day execution for assigned accounts by coordinating campaign setup, trafficking support, reporting delivery, and client communication while participating in client meetings and contributing to strategic discussions. Demonstrate the ability to prioritize workload, manage timelines, and collaborate effectively across teams with limited oversight, while independently resolving routine client and campaign issues.
- Within 6 months, you’ll: Fully own assigned client relationships and campaign execution from launch through optimization and reporting while confidently leading recurring client communication and strategic discussions. Proactively identify campaign optimization opportunities, process improvements, and potential growth opportunities, while demonstrating strong accountability, operational consistency, and strategic thinking and independently managing multiple campaigns, priorities, and deadlines successfully.
About You
- 5+ years of experience in digital marketing, campaign management, client success, account management, or strategic marketing roles
- Strong understanding of digital marketing solutions including search, social, video, retargeting, connected TV, mobile/geo-fencing, audience targeting, and attribution strategies
- Hands-on experience with major advertising platforms including Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic advertising platforms
- Experience using Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms
- Strong consultative mindset with excellent presentation, communication, and relationship-building skills
- Ability to explain technical and performance concepts clearly across varying levels of client expertise
- Exceptional organizational, strategic thinking, problem-solving, and operational management capabilities
- Ability to manage multiple priorities simultaneously within a fast-paced and evolving environment
- Experience working with higher education institutions or within higher education environments preferred
- Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process
The annual base salary range for this exempt position is $70,000–$85,000 and reflects the midpoint through maximum of the established range for this role. Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary. Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.
About Us
Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.
Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.
It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.
Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.
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