Digital Experience Lead

Accountabilities

• Own and prioritize the conversion optimization roadmap, identifying the highest-impact opportunities to improve performance across the comparison business.

• Continuously optimize landing pages and customer journeys using performance data, customer insights, and UX best practices to reduce friction and increase conversions.

• Develop clear hypotheses and manage experiments end to end, including test design, success metrics, implementation, analysis, and recommendations.

• Balance quick optimization wins with larger strategic initiatives that can significantly improve business performance.

• Partner closely with SEM teams to align paid acquisition strategies with landing page experiences and maximize the value generated from paid traffic.

• Analyze customer intent, keywords, campaigns, and traffic sources to tailor digital experiences to different audience needs.

• Evaluate the full customer funnel to ensure optimization efforts contribute to meaningful commercial outcomes, including revenue and customer value.

• Collaborate with Product, Engineering, and Design teams to develop, test, and launch new experiences and improvements.

• Work with Data teams to establish reliable tracking, measurement frameworks, and reporting that support informed decisions.

• Communicate experiment results, key learnings, and recommendations clearly to stakeholders, helping translate insights into scalable improvements.

• Use quantitative and qualitative research methods to uncover customer needs, understand behavior, and identify additional optimization opportunities.

Requirements:

• At least three years of experience in conversion rate optimization, digital experience, growth, or a similar optimization-focused role.

• Demonstrated experience improving landing pages, conversion funnels, and digital customer journeys through structured experimentation.

• Strong understanding of A/B testing, including hypothesis development, test design, measurement, result analysis, and decision-making.

• Commercial awareness and the ability to connect customer behavior and conversion performance with revenue and broader business objectives.

• A data-driven, curious mindset, with the ability to identify opportunities, draw meaningful conclusions, and turn insights into actionable improvements.

• Strong understanding of user experience principles and conversion optimization best practices.

• Experience with digital analytics and experimentation platforms such as Google Analytics 4 (GA4), Optimizely, or equivalent tools.

• A proactive, self-directed approach and the ability to collaborate effectively across Marketing, Product, Engineering, Design, and Data teams.

• Strong communication and stakeholder management skills, with the ability to explain findings and recommendations clearly.

• Preferred: Experience optimizing landing pages for SEM or other paid acquisition channels.

• Preferred: Background in comparison platforms, lead generation, affiliate marketing, or other performance-driven digital businesses, particularly in home improvement, small and medium-sized business services, or related sectors.

• Preferred: Familiarity with user testing, session replay, heatmaps, and other qualitative research techniques.

• Preferred: Working knowledge of SQL, Tableau, or similar data analysis and visualization tools.

Benefits:

• Work arrangement: Remote position, with the role listed for Ontario, Canada.

• Work environment: Cross-functional collaboration with teams across marketing, product, engineering, design, and data.

• Professional impact: Opportunity to own conversion optimization initiatives and directly influence customer experience and commercial performance.

• Compensation: Salary range and specific benefits were not disclosed in the provided job description.